Online business

Welcome to the world of online business. In this section, we put together the collection of evergreen marketing content. Learn new online business techniques with LiveChat Partners Blog and take your skills to the next level.

How to Make Money with Partner Marketing

In one of our recent blog post, I’ve analyzed the pros and cons of partner marketing and hopefully, it made you want to hop on the bandwagon. After focusing on the ‘why’ of your partnerships, it is time apply the techniques that will help you grow your business and make money... read more

6 minutes
Mar 8, 2018

6 Steps to a Successful Brainstorming Process

Brainstorming is the process of thinking that's supposed to drive new brilliant ideas, let them flourish and help your business take off. After all, somewhere there is a BIG idea that will break through and take your strategy to the next chapter. But how does brainstorming... read more

8 minutes
Feb 15, 2018

How to Promote Your Blog Posts with Facebook Ads

Do you distribute your blog content? While the first part of content marketing is content creation, the second - equally important part - is content distribution. This has a lot to do with getting your potential users to see your articles. Remember, ranking it in SERPs takes... read more

6 minutes
Feb 8, 2018

What’s the Difference Between Remarketing and Retargeting?

Do you ever feel like products from your wishlist were spying on you? :) I've gotten this feeling from time to time. Anytime I'm checking, let's say, new fashion collections online, then these products start to follow me. That's not a coincidence. What's happened is that I've... read more

7 minutes
Feb 1, 2018

News in Facebook Video Ads: Mid-Roll Tweaks and Pre-Roll Tests

We all see that Facebook is trying to dominate the digital world and is continuously looking for new methods of content monetization. The latter is specifically visible when we see that the network is continually testing and releasing newer ad formats to see which of them perform... read more

6 minutes
Jan 25, 2018

How to Develop an Ideal Customer Profile to Find New Clients

You have to take the first step if you want to climb a mountain. For many businesses, the creation of an Ideal Customer Profile (ICP) is this first step that leads to a stream of sales. Like many other new companies, OxyLeads had to learn the hard way that the global SaaS market... read more

6 minutes
Jan 18, 2018

Facebook Ads: What to do When Your Organic Reach is Dead?

Bring Your Social Media Performance Back to Life with Facebook Ads. "Facebook organic reach has declined significantly over the years which has caused engagement to fall -- even when the content is solid", says Larry Kim in his latest publication. Indeed, with the limited organic... read more

9 minutes
Dec 28, 2017

9 Best Alternatives To Google AdWords

Let's continue with the thought that you shouldn't put all your eggs in one basket, as mentioned in my previous article. I've decided to put up an ultimate list of Google AdWords alternatives to give you an idea on how to go beyond Google with your budget. Let's dive into it and... read more

9 minutes
Dec 18, 2017

Look Beyond Google: Optimizing for Different Traffic Sources

When you think about SEO you think about Google, don't you? This makes sense as Google is the indisputable king of the web. No surprise here. As you can see on the chart above provided by Statista, the global search engine market share in February 2017 clearly indicates the... read more

6 minutes
Dec 7, 2017

How to Scale a Business: Make The Smart Use of Sales Channels

Did you know that HubSpot's reseller program has generated 40% of their customers? This is just one example of smart sales channels usage. It's all a case of leveraging inbound marketing to attract motivated and high-value resellers. A lot of channel managers are curious how to... read more

7 minutes
Nov 30, 2017

All I need for Christmas is… Excellent Marketing

Here it comes again, the holiday season 2017 has officially started. It’s the second part of November and everybody seems to be thinking about Christmas. We’ve come full circle. Again. And you are not ready. Again. Change it once and for all and turn this whole chaos into your... read more

9 minutes
Nov 22, 2017

10 Ways to Increase Conversions Through Email List Segmentation

Do you ever wonder why so many marketers praise email marketing for its effectiveness while some (or many) of your email campaigns seem to go ignored? It can be frustrating when you make the effort to build an email list only to get crickets from transactional campaigns. Or... read more

8 minutes
Nov 16, 2017

7 Major SEO Mistakes You Should Stop Making Immediately

Think of online marketing as high-stakes professional sports. You get what you give. A no-brainer. While hard work mixed with constant analysis and ongoing content optimization sounds like a recipe for success, sadly, it’s not what all newbies do. Especially when it comes to... read more

11 minutes
Nov 9, 2017

Introduction to Conversion Rate Optimization (CRO)

Let’s put it this way. If you are a marketer, you’ll relate: It’s the same story every time you are interviewed for a job. The CEO wants a guarantee from you that through inbound marketing you are going to drive not just tons of organic traffic to the website, but the tons of the... read more

10 minutes
Nov 2, 2017