Welcome to the world of online business. In this section, we put together the collection of evergreen marketing content. Learn new online business techniques with LiveChat Partners Blog and take your skills to the next level.
If you want to run a successful business, you’re going to have to generate leads. But sometimes, it feels like there are about as many lead-gen strategies as there are stars in the Milky Way. Nobody has time to try them all, so the question becomes: which strategy has the... read more
Preliminary analyzes, A/B tests, or traffic testing. Certainly, no concept is foreign to you. How about we say that you can get almost any information that is relevant to your website with just one tool? In the following, we show you an analytics tool that makes the... read more
Artificial Intelligence is a hot topic. However, not everyone knows how to put it to work. According to MIT study, companies that actively implement breakthrough digital technologies like AI are 12% more expensive and 26% more profitable than their competitors. The development... read more
In today’s fast-paced environment, it might seem impossible to keep users engaged for even a couple of seconds—and the fact that there are tons of companies fighting for their attention doesn’t make it any easier. The good news is, there are multiple strategies you can use to... read more
A responsive web design is an approach that suggests that website elements should adapt to the screen size and orientation of the users’ devices. This is crucial, given that 75% of customers form their opinion of an eCommerce website based on its design alone. A further 48%... read more
If you asked a group of business owners who use LiveChat on their websites why it’s beneficial, the vast majority would probably start by saying that it improves their customer service. ‘It allows me to offer personalized customer support.’ ‘I can connect with prospects... read more
Driving traffic to your website is only the first part of the marketing equation. The next step is to convert those visitors into customers. So how do you convert your traffic? The answer is with landing pages. These are pages that visitors “land on” after clicking an ad and are... read more
For ecommerce brands, personalized content can be a gamechanger. It helps them cut through the noise, connect with customers, and grow their sales multifold. In fact, marketers who leverage content personalization witness a20% increase in sales on average. Clearly, consumers are... read more
The marketing landscape is getting more competitive by the day. That means it’s tougher to market and sell your products and services. How can you ensure that your business is the one that stands out? Two words: emotional marketing. In this article, we’re going to break down how... read more
Latent Semantic Indexing (LSI), otherwise dubbed latent semantic analysis, is a function that helps to classify and access information surrounding specific terms and concepts. LSI keywords refer to the use of similar keywords within your content as a means of strengthening the... read more
One of the benefits of running a small business is the potential to operate it from home. Everything’s within reach, there’s no commute time, plus Netflix is always near. But running a home business means you need greater awareness of security loopholes commonly found in... read more
Long gone are the days when you could just throw your customers an attractive offer and watch them running to you with purchase in mind. Offering high-quality products or positioning your products to match everyone’s pocket at lower quality is simply not enough anymore. Today,... read more
What Trends in 2021 are Shaping the Future of Search? For years, Google has dominated the search market. The search engine still has the biggest share, but new players and new technologies are helping people get the answers they need online in different ways. Photo by Andrea... read more
The coronavirus pandemic has caused lots of problems for companies in pretty much any industry. And it's not only the small local businesses that have felt the impact. Even giants like OneWeb (a British aerospace company) or the ALDO Group (Canadian shoe retailer) have gone... read more
