Online business

Welcome to the world of online business. In this section, we put together the collection of evergreen marketing content. Learn new online business techniques with LiveChat Partners Blog and take your skills to the next level.

Instagram & Ecommerce: A Marriage Made In Marketing Heaven

Eggs and bacon. Salt and pepper. Strawberries and cream. Some things were just meant to be: perfect matches made in heaven. And, if you’re responsible for marketing online stores, you can add Instagram and ecommerce to the list. Over 800 million active Instagram users speaks for... read more

9 minutes
Sep 4, 2020

5 Skills Every Product Marketing Manager Should Have

More than 90% of startups fail. That’s a fact. It may feel like you have it all figured out with your SaaS product-market fit. You have your team that is ready to tackle any issue, and your value proposition is on point. It still doesn’t mean that you’ll be able to make in the... read more

9 minutes
Jun 9, 2020

7 Signs Your Small Business is Growing

Type 'how to grow your business' into any browser, and you get thousands and thousands of tips on how to keep your venture on the right track. Once you start applying these tips to your business growth activities and gaining some traction, you'll promptly notice that almost no... read more

7 minutes
Apr 18, 2020

Planning for Success: Best Practices for Product Roadmapping

When your company is working towards product launch, product roadmapping is crucial to guide your team towards success. But creating a good product roadmap requires a few key decisions to be made well in advance so that everyone is on the same page and working towards the same... read more

9 minutes
Feb 10, 2020

Marketing 101: Soft Launch Vs. Hard Launch

Launching a product is not the easiest task. You need to handle the technical side of things, PR, marketing - all at the same time. Small bugs and fixes are piling too, and all of these combined can make your head spin round. (Remember my post about 6 things you should ask... read more

7 minutes
Jan 30, 2020

The Cost of Acquiring New Customers Explained

2020 has already begun and it’s high time to compute and tally your expenses from the previous year. How much did you spend on marketing, advertising, production, supplies, and salaries? You must realize that not only you need to know if your return justifies the cost, but you... read more

6 minutes
Jan 14, 2020

The 7-Step Guide to Becoming a Freelance Consultant

As you advance in your professional career, you might have thought about going from putting all your efforts into one project to working as a freelance consultant, switching between a few different projects. What are the advantages of this type of work? The main pros of being a... read more

10 minutes
Dec 11, 2019

All About the User-Centered Companies

“Strive for user-centricity.” “Listen to your customers.” We have all heard that, at least once. But what is this noise all about? No matter the stage your business is at, turning it into the one of user-centered companies will go a long way. However, it can not only 10X your... read more

8 minutes
Mar 12, 2019

Top 10 Marketing Newsletters (+ Tips to Create Your Own)

You may know that a while ago we started our own monthly content newsletter (you can subscribe here!). As we’ve been working on it, I’ve really wanted to discover some of the best marketing newsletters. I’ve signed up for quite a few and to be honest, I’ve failed to keep up with... read more

7 minutes
Jan 9, 2019

Why Customer Segmentation Matters More Than Ever in 2019

2019 has officially arrived! As I’m continually looking for ways to improve my marketing skills and create valuable messages, one of the things I would like to work on this year is customer segmentation. I want to use it to further personalize communications in the projects I’m... read more

6 minutes
Jan 3, 2019