Affiliate marketing

How Ecommerce Affiliate Marketing Helps Businesses Thrive

8 min read
May 12, 2023

A few years ago, my neighbor, Melissa, opened an online shop offering a unique line of organic skincare products. Despite her business passion, she struggled to reach her target audience and generate sales. She knew she needed a marketing strategy that was both effective and profitable. That's when she discovered the power of ecommerce affiliate programs and decided to start her own. 

By partnering with like-minded individuals who shared her passion for organic products, she was able to expand her reach and enter new markets that she could never reach on her own. These affiliates promoted her products on their blogs, social media, and other online channels, driving traffic and sales to the site. In return, they earned a commission for every sale they generated. It was a win-win situation for both of them.

If you're looking for a way to take your ecommerce business to the next level, then ecommerce affiliate programs could be the solution you're looking for.

Let's dive in and discover how it can help you achieve your business goals.

Benefits of ecommerce affiliate marketing

Affiliate marketers are individuals or companies who promote your products and services through their online channels, such as blogs, social media, or email lists. They do this by placing affiliate links on their website and in posts or articles. When a customer clicks on one of these links and purchases on your website, the affiliate marketer earns a commission for their referral.

But what are the benefits of a successful ecommerce affiliate program and marketing for your business?

Increased visibility and traffic

Think about it: if you're running an ecommerce online store selling yoga mats, and you partner with a famous yoga influencer on Instagram, you can reach their thousands of followers interested in those things.

But it's more than just reaching a wider audience. Ecommerce affiliate marketing can also help improve your search engine rankings and drive more organic traffic to your site. When the best ecommerce affiliate programs and marketers link to your product independently, it signals to search engines like Google that your site is reputable and relevant in your niche.

And let's remember the power of social proof. When potential customers see that someone they trust and admire is promoting your products, it can increase their trust in your brand and increase conversions.

Increased sales and revenue

At the end of the day, the ultimate goal of any ecommerce business is to increase sales and revenue. And that's exactly what the best affiliate and marketing programs can help you achieve.

By establishing partnerships with affiliate marketers who present themselves well online, you can tap into their audience and reach your potential customers. These customers are already interested in your niche and are more likely to convert into paying customers when they are directed to your site by a trusted affiliate partner.

Cost-effective marketing

Unlike traditional advertising methods that can be expensive and may not always deliver the desired results, affiliate marketing allows you to pay only for actual results, such as clicks or sales.

Another benefit of this kind of affiliate marketing network is that it can help you track your marketing spend and ROI more accurately. With traditional advertising methods, it can be difficult to determine exactly how many customers were generated by a specific ad or campaign. However, with an affiliate network, you can track each sale made through an affiliate link and calculate your return on investment more accurately.

How to start an ecommerce affiliate marketing program

Starting an affiliate marketing program may seem daunting initially. Still, it can be a relatively straightforward process with the right strategy and approach.

Choosing the right affiliate program software

The affiliate program software will serve as the backbone of your program, allowing you to track affiliate activity, manage commissions, and provide your affiliates with the tools they need to promote your products.

When choosing your affiliate program software, it's essential to consider your program goals, budget, and the needs of your affiliate partners. Look for software that offers robust reporting and tracking capabilities, easy commission management, and tools for affiliate partner recruitment and management.

For example, we created our own Partner Programme. People can promote our products, which is great for our profits. We even built our own CRM where we can see all the metrics. Fortunately, you don't have to do this because there are many cool apps to help you with stats, such as Agile, Bitrix24, or Zoho. 

Of course, the LiveChat Partner program may not be the right fit for every business. But it's a great example of how affiliate marketing can be used to promote specific products and services.

Creating a commission structure

It is important to consider the program's objectives and the commission level at the outset. The right level will motivate affiliates well to promote products. Typically, commission rates range from 5% to 30% of total sales, with higher rates often used for higher-priced or higher-margin products.

Another critical factor to consider when creating your commission structure is the length of your affiliate cookie, which determines how long after a customer clicks an affiliate link, the affiliate program or partner will receive credit for the sale. A longer cookie duration can be a major incentive for partners, as it allows them to earn income on sales that occur weeks or even months after the initial click. For example, in the LiveChat Partner Program, the lifespan of a cookie is 90 days.

Not a member yet? Join us!

Become our Affiliate Partner and earn $400 monthly on average!

Free membership Easy money withdrawal 5-star communication products
Application view

Building relationships with affiliates

Suppose you're looking for potential affiliates, you can begin your search by exploringg online communities and forums that are relevant to your industry. Another option is to attend conferences and events. 

Additionally, you can use affiliate networks such as Clickbank or ShareASale to find suitable partners. Building strong relationships with potential affiliates involved offering competitive commission rates, providing promotional materials and resources, and maintaining regular communication. To establish trust and rapport, it's important to be transparent and responsive, and provide excellent customer service while honoring your commitments. 

One of the best ways to build your affiliate network is to provide them with the support and resources they need to be successful. This may include providing them with high-quality promotional materials, offering dedicated support and training, and staying in regular communication to answer any questions or concerns they may have.

Another effective way to build relationships is to offer incentives and rewards for top-performing partners. This may include bonuses, exclusive promotions, or even access to new products or services before they're available to the general public.

Successful ecommerce affiliate marketing strategies

Now that you have a solid understanding of the benefits of affiliate marketing, it's time to dive into some successful ecommerce affiliate programs and marketing strategies that can help you take your program to the next level.

Leveraging social media

One of the key benefits of leveraging social media for affiliate marketing is that it allows you to tap into a vast network of potential affiliate partners, many of whom may already be passionate about your brand or industry.

Another effective way is to create dedicated ecommerce affiliate networks, groups, or communities on platforms like Facebook, LinkedIn, or TikTok. These groups can serve as a hub for your top ecommerce affiliate programs and partners to connect, share tips and strategies, and stay up-to-date on the latest news and promotions related to your program.

Creating valuable content

Apart from providing resources and tools for your very best affiliate marketing programs and partners, creating valuable content that directly resonates with your target audience is crucial. This may include blog posts, articles, social media posts, or any other content offering insightful information or knowledge about your industry or products.

It's essential to keep your target audience in mind and focus your marketing channel on delivering genuine value and insights. Crafting content that educates, informs, and entertains your audience can help establish trust and credibility with your followers and attract a consistent flow of new customers and excellent affiliate program partners.

Utilizing email marketing

An interesting use of email marketing in affiliate programs is to create a dedicated newsletter or email series that provides your affiliates with valuable information and updates related to your program.

Crafting personalized email campaigns is a highly effective tactic to target groups specifically. For instance, an excellent approach is to focus on previous customers and encourage them to become affiliate partners.


Affiliate marketing in ecommerce can be a highly effective way for businesses to drive more traffic, increase sales, and foster valuable relationships with affiliate partners. To create a successful affiliate income program that yields tangible results, it is imperative to use the right tools, generate valuable content, and establish strong relationships with affiliates.

Bear in mind that selecting the right affiliate program software, devising a competitive commission structure, and effectively utilizing social media and email marketing can all play a pivotal role in the success of your program.

However, the key to success with affiliate platforms ultimately lies in building robust relationships with your affiliates and providing them with the necessary tools, resources, and support to promote your products effectively.