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What you'll learn from this article:
- What affiliate links are and how they work.
- The benefits of using customized affiliate links.
- Tips on using affiliate links the most effective ways.
- Tips on choosing the right affiliate program for your needs.
Key findings
Affiliate links don’t just track clicks. Done right, they give your audience a reason to convert and give you the data to know what’s working. Here’s what you’ll walk away with after reading this:
- A clear picture of how affiliate links work and why the structure matters.
- A practical way to build custom links that stand out from every other promotion your audience sees.
- Proven placement tips that improve click-through rates without making your content feel like an ad.
- A checklist for picking an affiliate program that actually pays off long-term.
Affiliate links are how you turn recommendations into income. But most people get them wrong.
They paste a raw URL into a blog post, hope someone clicks it, and wonder why their commissions never add up to anything meaningful. The link is there. The traffic is there. The money, somehow, isn’t.
The difference between affiliates who earn consistently and those who don’t usually comes down to a few simple things: how their links look, where they place them, and whether they give their audience a reason to click in the first place.
This article walks you through all of it. You’ll learn how to use affiliate links the right way, what makes a link actually convert, and how to set up custom campaigns that give your audience a real reason to sign up rather than just browse.
The structure of an affiliate link
The basic structure of an affiliate link looks always the same: apart from the destination URL, it contains your unique affiliate ID.
However, if you find a good affiliate program, it'll allow you to customize your promo offer - you'll be able to create your own unique affiliate link.
Here's an example.
Upon joining our Partner Program, you get access to our Partner App where you can create custom offers for your audience. Using the campaign builder, you can:
- add a custom name to your campaign to track its effectiveness,
- add a discount for your audience ($10 credit for a start or 10% off the first payment),
- change the trial length,
- choose a landing page,
- and add the custom parameters (allowing you to track affiliate links).
Once you create such a campaign, your links will differ from the generic ones, just like in the example below.
By choosing additional perks (like a longer trial period or a discount), you increase the chance that your audience will be interested in your offer. By adding custom names to your offers, you can track the effectiveness of a given campaign.
And by choosing the right landing page for your campaign, you're increasing your chance of convincing your audience to give our products a try.
Your link. Your offer. Your edge.
Most affiliates promote the same product the same way. With us, you build custom campaigns.
Affiliate Programs and Networks
An affiliate program is a structured system that enables individuals or businesses to promote a company’s products or services and earn a commission on any resulting sales or referrals. These programs provide affiliates with unique links and marketing materials to help them succeed.
On the other hand, an affiliate network acts as a bridge between affiliates and merchants. These networks offer a platform where affiliates can find a variety of products to promote, track their performance, and receive payments.
By joining an affiliate network, you gain access to a wide range of affiliate programs, making it easier to find opportunities that align with your niche and marketing strategies.
What the numbers actually look like
It’s one thing to know you earn 20% recurring commission. It’s another to see what that adds up to over time.
Say you refer five customers in your first month. Each of them pays $65 a month for LiveChat. That’s $65 in commission every month, just from those five referrals. Not a one-time payout. Every month, for as long as they stay subscribed.
Now consider that the average referred customer stays for around three years. Those five referrals alone could earn you close to $2,340 before you refer a single new customer in month two.
And once you hit five paying customers, your commission rate bumps up to 22% automatically.
The math gets interesting fast.
There’s also a second layer most people don’t think about. Refer another affiliate to the Text Partner Program and you earn 5% of everything they make, for life. So if you bring in a partner who goes on to refer 20 customers of their own, you earn from their work too, without doing anything extra.
This is what separates a good affiliate program from a passive income stream.
Creating affiliate links with campaign builders
Before we get to more general tips on how to use affiliate links, let me quickly explain what the best affiliate programs have to offer. And yes, I'm talking about our campaign builder.
Once you sign up to our own affiliate program and become our Partner, you get access to your own affiliate dashboard where you can:
- find affiliate links to our products and the referral program,
- access ready-to-use marketing assets,
- and create your custom affiliate link.
Let's take a look at our builder:
As you can see, there are different options you can choose and the most important are:
- product trial length (you can change it so it's more tempting for your audience),
- discounts (you can add $10 credit or 10% off the first payment and make your offer stand out from your competitors),
- landing page (so your audience lands on a page that will be consistent with your marketing campaigns).
In other words, every affiliate partner who uses custom links has a huge competitive advantage over other promotions on the market.
How to use affiliate links - properly
And now, let's get to the ins and outs of affiliate marketing.
As soon as you have your exclusive affiliate link, you are practically all set to sprinkle it evenly throughout your content. However, before you go ahead pasting links all over the place, better learn the best practices by heart. Here are some tips for you to optimize your website and reap some SEO benefits.
1. Add anchors to affiliate links
Put affiliate links in the body of the article by making certain words or phrases clickable. Such a hyperlink would look much better than a bare link added to a page:
Which link looks better to you? I bet that's the second one!
The contextual anchor is much more appealing — it's clear, user-friendly, and looks nice, in contrast to the bare link (especially since the latter contains dynamic parameters and looks messy).
Make the anchor text of your link descriptive and relevant to the linked source. Your users should instantly understand where they will go once they click through.
How to add an affiliate link in WordPress
In WordPress, adding links is quite easy. Just log in, add a new post, and click on the “Insert link” button in the WordPress editor.
Then, add your link and specify what description to use as the clickable text. You can also just match the part of your copy before you click on ‘insert link' and then this part will become your anchor by default.
Once you do your edits, decide whether you want the affiliate link to open in a new tab or in the same tab. Remember that if you set it to open in the same tab, a user will leave your site. Therefore, I would suggest you always set the links to open in a new tab to avoid breaking up the session.
Then just click on the blue ‘add link' button below, and you are done here.
2. Affiliate links density
Balance your link density.
One method of balancing the number of links you paste in your copy is to include one affiliate link per piece of content (page, article, or review). Although this is the best solution when it comes to promoting your affiliate campaigns, this is also more time-consuming and work-demanding than adding various links to one lengthy post.
No matter what approach you choose to follow, the main point here is not to go too heavy on the links.
According to Brian Dean:
“Affiliate links themselves probably won’t hurt your rankings. But if you have too many, Google’s algorithm may pay closer attention to other quality signals to make sure you’re not a 'thin affiliate site.'”
Find a healthy balance between monetization and user experience. Make sure you bring value and educate your visitors about the chosen topics.
Earn every month, not just once.
Every customer you refer keeps paying your commission for as long as they stay subscribed.
3. Tidy up your affiliate links
Make your affiliate links clean and more user-friendly. Even if your affiliate link is hidden behind a relevant and descriptive anchor, it's always a good practice to clean it up, making it even more readable and understandable for your users. Of course, you should be careful doing this because in some circumstances there is a risk that your merchant will find it harder to determine the source of traffic or the affiliate's ID
Links containing dynamic parameters are long and often look ugly. This can deter users from clicking them. Mainly because people fear ever-present spam. They also react negatively to promotional links.
Take a look at the example provided by Sugarrae:
This is how affiliate link promotion for OptinMonster looks without cloaking:
http://www.shareasale.com/r.cfm?b=601672&u=313242&m=49337&urllink=&afftrack=
And here is a link for OptinMonster after tidying it up:
https://sugarrae.com/getit/optinmonster
Now you see the difference, right?
These two links lead to the same destination, and they both track the same affiliate cookie correctly. Which one looks more trustworthy to you? And which one would you prefer to click?
If you use WordPress, there is a pretty helpful plugin that makes your links more beautiful right away.
Pretty link lets you use tidy links and describe them according to your preference.
Typical link shorteners such as bit.ly shrink your links, but don't make them more readable. They still appear spammy to the visitor.
Apart from masking your links, Pretty Links features a hits tracker and a reporting interface where you can see a configurable chart summarizing clicks day by day - so you can use it to measure clicks from various campaigns- including emails, social media, etc.
You'll find more information about affiliate link cloaking here: How to Cloak Affiliate Links (& Why You Should)
4. Nofollow affiliate links
Another good practice that you can and should use is adding the rel=”nofollow” attribute to your affiliate links. As Google isn't big on affiliate links, it's a good idea to nofollow them to avoid the risk of having your site penalized. How does it work? Put simply, once you add a nofollow attribute, Google will ignore the link (i.e., it won't get the upvote mentioned before).
How to add the nofollow attribute to an affiliate link?
- Log in to your WordPress panel
- Go into your new post
- Switch to HTML view by clicking the Text tab
- Find your affiliate link (use ⌘G)
- And just add rel="nofollow" within the a tag
By default a link looks like this in HTML:
5. Implement them the right way
Where to put your affiliate links? Well, you've probably already guessed that your affiliate marketing strategy has to be tied up with your content marketing.
We've already talked about affiliate link density in a prior section, so now it's time to determine where to put your links to power up / beef up your click-through rate.
Affiliate links can technically be used everywhere, so this is your call on how to play it. Your whole strategy for links should be compelling and well-balanced. Optimize it for best results. Be subtle and contextual. Also, make sure you don't appear promotional or spammy.
Blog Posts
Insert your links into blog posts where it makes sense, and it's relevant. In general, it's up to you as long as your primary intention is to be helpful and provide information that helps users solve real problems.
Sidebar
Another option is to put your affiliate links on a sidebar within your blog. In this case, your content links shall be accompanied by clickable banners. This method can supplement the links in your copy and still look non-intrusive and user-friendly as long as your sidebar banners are limited and in number and embrace the same style.
Visuals
Another good idea is to link relevant visuals, so they are clickable. This makes sense especially if you are reviewing your affiliate products. This way if a user clicks on an image added to your post, they'll click through to a particular product page.
Youtube video description
You can think about recording YouTube videos with an honest product review or a simple tutorial (you should - of course - post it on other social media platforms too). Make sure to mention that you have a special offer for your site visitors (it's important to be transparent about your being an affiliate) and place the affiliate link in the video description.
Ready-made assets, zero guesswork.
Banners, articles, promotion copy — it's all waiting for you in the Partner app.
Wrapping up
You now know how affiliate links work, how to make them look trustworthy, and where to place them for the best results. But knowing the mechanics is only half of it. The other half is picking the right program to promote.
Most affiliate programs give you a link and leave you to figure out the rest. The Text® Partner Program works differently. You get a campaign builder that lets you create custom offers with real incentives, like extended trials and discounts, that give your audience a genuine reason to sign up. You get ready-made promotional assets so you don’t start from scratch every time. And you earn 20% recurring commission for the lifetime of every customer you refer, with that rate going up as you grow.
The average referred customer stays for around three years. That’s not a one-time payout. That’s income that compounds. If you’re already creating content and driving traffic, you’re doing most of the work. Joining the Text Partner Program just makes sure you get paid for it. Start building your first custom campaign today.
