Welcome to the world of online business. In this section, we put together the collection of evergreen marketing content. Learn new online business techniques with LiveChat Partners Blog and take your skills to the next level.
Launching a product is not the easiest task. You need to handle the technical side of things, PR, marketing - all at the same time. Small bugs and fixes are piling too, and all of these combined can make your head spin round. (Remember my post about 6 things you should ask... read more
2020 has already begun and it’s high time to compute and tally your expenses from the previous year. How much did you spend on marketing, advertising, production, supplies, and salaries? You must realize that not only you need to know if your return justifies the cost, but you... read more
As you advance in your professional career, you might have thought about going from putting all your efforts into one project to working as a freelance consultant, switching between a few different projects. What are the advantages of this type of work? The main pros of being a... read more
Social media is something that many project managers or digital agencies try to use to boost their clients’ website traffic. This is hardly surprising given the role social media platforms play today in terms of building communities and generating engagement. There were over 2.62... read more
The popularity of digital media has grown immensely in the past few years. As a result, the internet has become suffused with content, and has lead to businesses jostling for space to share their message. But strong messaging alone isn’t enough to create a loyal group of... read more
So, you've started your own business. Maybe the excitement is still new, or maybe this has been your full-time gig for a while but you need some fresh ideas to get things moving again. Whether you call yourself a freelancer or solopreneur, you must have noticed already - this job... read more
“Strive for user-centricity.” “Listen to your customers.” We have all heard that, at least once. But what is this noise all about? No matter the stage your business is at, turning it into the one of user-centered companies will go a long way. However, it can not only 10X your... read more
![What I Wish I Knew Before Starting My Own Business [Experts’ Advice]](https://res.cloudinary.com/dn1j6dpd7/image/fetch/f_auto,q_auto,w_380,h_380,c_fill,g_auto/https://partners-blog-cms.labs.livechat.com/app/uploads/2019/01/starting-a-business.jpg)
It’s almost exactly one year since I joined the team at the LiveChat Partner Program to work on its content strategy and initiatives. I’ve realized early on that most of the successful LiveChat partners are solopreneurs or small business owners. I wanted to create content that... read more
According to Evergage’s trend report, 98% of businesses that made personalization a top priority in their strategies saw a significant improvement in their relationships with customers. However, companies are still struggling to find ways to make the most of their efforts. Nearly... read more
You may know that a while ago we started our own monthly content newsletter (you can subscribe here!). As we’ve been working on it, I’ve really wanted to discover some of the best marketing newsletters. I’ve signed up for quite a few and to be honest, I’ve failed to keep up with... read more
2019 has officially arrived! As I’m continually looking for ways to improve my marketing skills and create valuable messages, one of the things I would like to work on this year is customer segmentation. I want to use it to further personalize communications in the projects I’m... read more
I don’t know about you, but for me, December is always the time of the year when I set some time aside for evaluating the past 12 months. I check what I’ve managed to complete and I analyze where I could have done better. You could use a similar approach to your marketing... read more
In your industry, high volume commercial keywords are expensive. This happens because of numerous advertisers are bidding on the same phrases with the intention to drive more sales and generate new leads. Of course, you can go ahead to join this battle and bid on prominent... read more
When applied strategically, website personalization can serve as a powerful tool for driving leads and increasing your retention rate. Data shows that ‘92% of marketers and executives believe in the value of personalization, with very few disinterested in the idea or notion of... read more
In my series about product marketing, I’ve written about the essential skills of a product marketer and how to start using the AARRR framework to develop your product. In today’s post, I’d like to take a deep dive in the product life cycle theory and analyze each stage of the... read more
