Welcome to the world of online business. In this section, we put together the collection of evergreen marketing content. Learn new online business techniques with LiveChat Partners Blog and take your skills to the next level.
As an up-and-coming Software as a Service (SaaS) company, getting your brand’s name out there is probably number one on your to-do list. Don’t be fooled. This is not an easy task. Even if you have a stellar marketing team and account executives that could successfully sell a pet... read more
As a busy marketer, I am always on the lookout for ways to automate the activities that are recurring and can be scheduled ahead of time. In my today’s post, I’d like to share tools have been most helpful in my own marketing practice, and why you should consider marketing... read more
According to the research conducted by Nielsen and Edison Research, podcasts are now more popular than ever. 64% of US citizens have heard the term ‘podcasting,’ with 44% of people have listened to a podcast, and 6% of people describing themselves as ‘avid podcast listeners.’ In... read more
You know that feeling when you’re trying to juggle few things at once, and you’re not sure which one of these things can help you get traction and therefore, should be prioritized? Running your own business can be difficult, especially if you don’t have the right tools at hand.... read more
Using product analytics tools the right way can be make-or-break for your SaaS product, but it not as easy as it sounds. If you're not asking the laser-focused questions that will help you find your way through data, you may be simply wasting your time. The real value of using... read more
As you probably know, one of the reasons for the popularity of WordPress as a Content Management System (CMS), is the availability of plugins. WordPress plugins help a lot to create new and extend existing functionalities on your WordPress site. Now, if you are a web designer,... read more
I’m sure you’ve received at least one cold email in your life. In fact, I’m almost 100% sure that you’ve received thousands of them. What did you do with most of them? I bet you’ve either deleted them straight away or left them without responding. And I can assure you that you’re... read more
There’s no doubt that tracking how your users use and move through your product ultimately makes it better over time. You’re no longer guessing what your user journey looks like and what should the signup flow for your product look like. Thanks to tools like Google Analytics... read more
You may be running your own advertising agency, or you’re just about to start building a SaaS marketing team for your product. Finding the right people who will be able sustainably and continually grow your business is tricky, especially if you’re not sure who you should look... read more
It’s not easy to choose the most effective platform to reach your audience. You’ve probably noticed some dropdown of your emails’ open rate. And maybe the number of the interactions with your videos went down? It’s natural - some channels may feel outdated and overused, so you’re... read more
Partnering up with another company can seriously kick off your business growth and open it up to new opportunities and new audiences. Now, you may be wondering which type of collaboration will be better for your business. Should you invest your time and resources in co-marketing?... read more
If you’re reading this blog, there’s a good chance you’re a product owner or a product marketer trying to find the most powerful way to kick off your project’s growth. It may also happen that you already feel like you’re on the right track, but something seems to be stopping you... read more
You’ve researched the market, spoken to quite a few people, created an early version of your product, and now you’re ready for a product launch. That should be easy, right? You release your brand new app or a physical item to the public and people start lining up to get it, or... read more
We know your pain. You send out a sales or marketing email campaign and the results are less than thrilling. Leads unsubscribe, emails are never opened, many bounce and people don’t engage. For example, Marketing Charts saw email click rates decline for a 16th consecutive year in... read more
More and more people today work remotely. This happens with the progress of technology. In fact, professionals who work in new technologies can operate in a flexible environment. All they need to do the excellent job is a laptop, wifi and a sharp mind. But it’s not just about... read more
