Welcome to the world of online business. In this section, we put together the collection of evergreen marketing content. Learn new online business techniques with LiveChat Partners Blog and take your skills to the next level.
2019 has officially arrived! As I’m continually looking for ways to improve my marketing skills and create valuable messages, one of the things I would like to work on this year is customer segmentation. I want to use it to further personalize communications in the projects I’m... read more
I don’t know about you, but for me, December is always the time of the year when I set some time aside for evaluating the past 12 months. I check what I’ve managed to complete and I analyze where I could have done better. You could use a similar approach to your marketing... read more
In your industry, high volume commercial keywords are expensive. This happens because of numerous advertisers are bidding on the same phrases with the intention to drive more sales and generate new leads. Of course, you can go ahead to join this battle and bid on prominent... read more
When applied strategically, website personalization can serve as a powerful tool for driving leads and increasing your retention rate. Data shows that ‘92% of marketers and executives believe in the value of personalization, with very few disinterested in the idea or notion of... read more
In my series about product marketing, I’ve written about the essential skills of a product marketer and how to start using the AARRR framework to develop your product. In today’s post, I’d like to take a deep dive in the product life cycle theory and analyze each stage of the... read more
If you’ve been in value added reseller business for a while, you may have noticed the massive shift that happened recently. In short: the emphasis went from the ‘reselling’ part to the ‘value added’ portion of the phrase. If you’re considering becoming a value added reseller, one... read more
When I started looking into the topic of business partnerships a while ago, I obviously started reading about them a lot (I am a content marketer after all). And while some articles about partnerships were better than the others, there’s one I keep coming back to. It’s ‘From 0 to... read more
As an up-and-coming Software as a Service (SaaS) company, getting your brand’s name out there is probably number one on your to-do list. Don’t be fooled. This is not an easy task. Even if you have a stellar marketing team and account executives that could successfully sell a pet... read more
As a busy marketer, I am always on the lookout for ways to automate the activities that are recurring and can be scheduled ahead of time. In my today’s post, I’d like to share tools have been most helpful in my own marketing practice, and why you should consider marketing... read more
According to the research conducted by Nielsen and Edison Research, podcasts are now more popular than ever. 64% of US citizens have heard the term ‘podcasting,’ with 44% of people have listened to a podcast, and 6% of people describing themselves as ‘avid podcast listeners.’ In... read more
You know that feeling when you’re trying to juggle few things at once, and you’re not sure which one of these things can help you get traction and therefore, should be prioritized? Running your own business can be difficult, especially if you don’t have the right tools at hand.... read more
Using product analytics tools the right way can be make-or-break for your SaaS product, but it not as easy as it sounds. If you're not asking the laser-focused questions that will help you find your way through data, you may be simply wasting your time. The real value of using... read more
As you probably know, one of the reasons for the popularity of WordPress as a Content Management System (CMS), is the availability of plugins. WordPress plugins help a lot to create new and extend existing functionalities on your WordPress site. Now, if you are a web designer,... read more
I’m sure you’ve received at least one cold email in your life. In fact, I’m almost 100% sure that you’ve received thousands of them. What did you do with most of them? I bet you’ve either deleted them straight away or left them without responding. And I can assure you that you’re... read more
There’s no doubt that tracking how your users use and move through your product ultimately makes it better over time. You’re no longer guessing what your user journey looks like and what should the signup flow for your product look like. Thanks to tools like Google Analytics... read more
