Welcome to the world of online business. In this section, we put together the collection of evergreen marketing content. Learn new online business techniques with LiveChat Partners Blog and take your skills to the next level.
Artificial Intelligence is a hot topic. However, not everyone knows how to put it to work. According to MIT study, companies that actively implement breakthrough digital technologies like AI are 12% more expensive and 26% more profitable than their competitors. The development... read more
Does your overall marketing strategy drive you in the right direction? Are you and your marketing team doing the job right? To answer these two simple yet essential questions, you need to confront your performance with your company's goals. After all, it all requires measuring... read more
A responsive web design is an approach that suggests that website elements should adapt to the screen size and orientation of the users’ devices. This is crucial, given that 75% of customers form their opinion of an eCommerce website based on its design alone. A further 48%... read more
If you asked a group of business owners who use LiveChat on their websites why it’s beneficial, the vast majority would probably start by saying that it improves their customer service. ‘It allows me to offer personalized customer support.’ ‘I can connect with prospects... read more
Driving traffic to your website is only the first part of the marketing equation. The next step is to convert those visitors into customers. So how do you convert your traffic? The answer is with landing pages. These are pages that visitors “land on” after clicking an ad and are... read more
For ecommerce brands, personalized content can be a gamechanger. It helps them cut through the noise, connect with customers, and grow their sales multifold. In fact, marketers who leverage content personalization witness a 20% increase in sales on average. Clearly, consumers are... read more
The marketing landscape is getting more competitive by the day. That means it’s tougher to market and sell your products and services. How can you ensure that your business is the one that stands out? Two words: emotional marketing. In this article, we’re going to break down how... read more
Latent Semantic Indexing (LSI), otherwise dubbed latent semantic analysis, is a function that helps to classify and access information surrounding specific terms and concepts. LSI keywords refer to the use of similar keywords within your content as a means of strengthening the... read more
One of the benefits of running a small business is the potential to operate it from home. Everything’s within reach, there’s no commute time, plus Netflix is always near. But running a home business means you need greater awareness of security loopholes commonly found in... read more
Long gone are the days when you could just throw your customers an attractive offer and watch them running to you with purchase in mind. Offering high-quality products or positioning your products to match everyone’s pocket at lower quality is simply not enough anymore. Today,... read more
The coronavirus pandemic has caused lots of problems for companies in pretty much any industry. And it's not only the small local businesses that have felt the impact. Even giants like OneWeb (a British aerospace company) or the ALDO Group (Canadian shoe retailer) have gone... read more
In the era of online sales, there is no doubt that organizations need reliable tools and options to continue their business effectively. WooCommerce platform is an e-commerce plugin for WordPress. If you have a WordPress website, this plugin allows you to connect with your... read more
If you’re a small business owner, it might be easy to take something like cybersecurity for granted. After all, why would a hacker spend time going after a small business when they can go after a multimillion-dollar company, right? Unfortunately, for the vast majority of hackers,... read more
You own a website, and you may think that it has nothing worth being hacked for. That couldn’t be farther from the truth. Websites are compromised all the time and hackers target websites of all natures and sizes. Simple websites are not spared. As such, you have to protect your... read more
If you’re looking to increase your prospecting chances on LinkedIn, just being present is no longer enough. There is an ever-increasing number of salespeople on the platform, so you need to always go one step beyond to stay ahead. One of the key points to remember is that social... read more
