Welcome to the world of online business. In this section, we put together the collection of evergreen marketing content. Learn new online business techniques with LiveChat Partners Blog and take your skills to the next level.
Latent Semantic Indexing (LSI), otherwise dubbed latent semantic analysis, is a function that helps to classify and access information surrounding specific terms and concepts. LSI keywords refer to the use of similar keywords within your content as a means of strengthening the... read more
One of the benefits of running a small business is the potential to operate it from home. Everything’s within reach, there’s no commute time, plus Netflix is always near. But running a home business means you need greater awareness of security loopholes commonly found in... read more
Long gone are the days when you could just throw your customers an attractive offer and watch them running to you with purchase in mind. Offering high-quality products or positioning your products to match everyone’s pocket at lower quality is simply not enough anymore. Today,... read more
The coronavirus pandemic has caused lots of problems for companies in pretty much any industry. And it's not only the small local businesses that have felt the impact. Even giants like OneWeb (a British aerospace company) or the ALDO Group (Canadian shoe retailer) have gone... read more
In the era of online sales, there is no doubt that organizations need reliable tools and options to continue their business effectively. WooCommerce platform is an e-commerce plugin for WordPress. If you have a WordPress website, this plugin allows you to connect with your... read more
If you’re a small business owner, it might be easy to take something like cybersecurity for granted. After all, why would a hacker spend time going after a small business when they can go after a multimillion-dollar company, right? Unfortunately, for the vast majority of hackers,... read more
You own a website, and you may think that it has nothing worth being hacked for. That couldn’t be farther from the truth. Websites are compromised all the time and hackers target websites of all natures and sizes. Simple websites are not spared. As such, you have to protect your... read more
If you’re looking to increase your prospecting chances on LinkedIn, just being present is no longer enough. There is an ever-increasing number of salespeople on the platform, so you need to always go one step beyond to stay ahead. One of the key points to remember is that social... read more
People will remember a lot of things about 2020 – not all of them good. But from a positive perspective, it was the year in which podcasts transitioned from niche pursuit to mass-market hobby. Google Trends shows us global interest in podcasts has been on a steep upward... read more
Ask anyone who’s been in sales and they’ll tell you that in order to thrive, you need a natural talent for selling. There’s also another thing that they won’t tell you - the best sales professionals also rely on a host of tools to get their job done. While finding tools that fit... read more
Nowadays, it might seem impossible for small businesses to get their names out there without investing in paid ads. Marketing without advertising might sound unimaginable, right? Luckily, that isn’t the case. In fact, I grew my fitness coaching business—7Sigma Physiques—without... read more
As humans, we don't always make decisions based on the logical side of our brain. It's not unheard of for people to make snap decisions using their emotions or their intuition. This is where using psychology principles in email marketing can come in handy. When your inbox is full... read more
In 2020, the world that was gradually moving towards the online environment took an even bigger leap than expected, with more businesses moving their operations to the internet and more people turning to e-commerce than ever before. As the past couple of years have already shown,... read more
Did you know that the typical website only converts about 2.35% of their traffic? That’s a bit sad, especially if you’re already struggling with getting more traffic. But that’s a topic for another article. What we’re going to focus on today is how to get the traffic you do earn... read more
Artificial Intelligence (AI) has entered all spheres of digital life, including influencer marketing. Influencer marketing on its own is a powerhouse marketing strategy. Its global spending is poised to surpass 10 billion USD in 2021. When unleashed with the power of AI, it... read more
