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No matter what you are trying to sell (or buy), one of the easiest ways to do so and also make money online is by writing great online product reviews. In fact, about 92% consumers read online reviews before making a purchase and 40% form their opinion by reading just one to three product reviews. This makes review writing an important aspect of the work of all online marketers (including affiliates).
Therefore, it's essential to learn the latest lessons in review writing. You can check out the ultimate guide on how to write product reviews, which I wrote it several weeks ago, but now it needs to be supplemented by another - equally important - chapter.
I bet you not only need information on how to write a powerful product review, but you'd also appreciate a cheat sheet on the best product review sites that will guarantee decent organic traffic and strong conversions.
For this reason, I've combed the deepest and darkest recesses of the Internet to find these sites for you! Now, I'm revealing my findings so that you can have your resources at hand.
Regardless of the niche you operate in or whether you are an affiliate marketer or just looking for useful product review sites out of curiosity, let me present my ultimate list of best product reviews websites you might find useful - sorted by the authority and domain rating:
Let's start with the most prominent online players.
1. Amazon Customer Reviews
Amazon is the largest online behemoth. As you probably know, Amazon is a well-known forerunner of e-commerce, and it's also the first online platform that enabled submitting product reviews back in 1995. Currently, it's one of the top product review sites.
This shift has hugely helped customers make more informed purchase decisions that are based on real-life stories, authentic product use cases reported by the actual consumers of items. Amazon is still the obligatory source of information for buyers.
The rule with Amazon Customer Reviews is simple → if a product is available on Amazon, you'll find product reviews for it. And since the platform offers numerous types of products, it's the place to have on your list when distributing your product reviews online.
Furthermore, apart from a textual review (the description), products are typically evaluated with a five-star rating scale. Practically, those stars represent the average customer opinion about an item.
Take a look at Amazon's Customer Review editor:
As you can see, Amazon reviews are about both: comments and five star system. Thanks to that, you can review data by what kind of feedback interests you most. For example, you can check only the negative reviews. After you read multiple reviews, you will be aware of the problems other users are facing with a given product.
2. Angi
Heard of Angi?
More than 6 million households nationwide check Angi reviews to find the best local service providers, like roofers, plumbers, handymen, mechanics, doctors, and dentists.
I would call it a high-end review site that is popular among Americans. In fact, Angi collects honest product reviews on 720+ household-related services. Its members submit over 60,000 reviews every month about the companies they employ.
Ratings are based on A-to-F grade scale. The website's administrators monitor the quality of these reviews to make sure the platform provides only solid, honest information backed with real-life examples.
Users pay for the monthly membership on the platform to get exclusive access to online product reviews in the household category. While payment makes the access limited, the nice thing about this community is that reviews are well-thought out. Also reviewers personal details are revealed which efficiently restrains fake messages when compared to free product reviews sites. Also, vendors can get an account on Angi, so they can actually monitor opinions as they come in and actively interact with reviewers.
When you are a promoter of a company, you may consider setting up an account on Angi so you can actively encourage customers to review your services on the platform.
3. Trustpilot
Trustpilot is yet another customer review site, a fast-growing, using user-generated online content. Although it originated in Denmark, it has expanded to 65 markets including the US.
The idea behind Trustpilot, similarly to other platforms included on this list → the company strives to help people buy with confidence and make smarter; more informed purchase decisions. They believe that sharing is caring, so Trustpilot wants to build trust and transparency through shared experiences.
Trustpilot is a place you can proactively promote your online business and interact with users who share their opinions. It's frequently used among technology startups.
Example?
Just take a look at Uptowork's Trustpilot profile:
You can easily encourage reviews on the platform with email campaigns, and you can add a link to the site (which can also be an affiliate link).
What's more, Trustpilot is beneficial from an SEO standpoint. Trustpilot will give your product another listing in search results that can increase traffic due to the increased visibility.
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4. Quora
This is probably one of the most known free review sites. In practice, Quora is an online knowledge market that takes the form of a questions-and-answers forum.
Quora may seem unremarkable at first glance, but it's unique. It stands out because of its special contributors who are powerful people from Silicon Valley or politicians such as Hillary Clinton.
Quora's viewership is constantly growing. Therefore, it makes sense to use it as a platform to spread your product reviews under the relevant questions and threads.
While membership is free, you need to ensure your content meets the quality standards and respects Quora's guidelines when posting reviews. Well-written product reviews can be added whenever they're relevant and if you don't look spammy and you don't overdo the links you won't get banned from the platform.
Generally speaking, when Quora content writing is done right, it can generate a decent amount of stable, free traffic to your website (and that translates into potential customers, higher sales conversions and higher search results). For this reason, it's seen as one of the primary traffic sources by many organizations.
However, there's one thing: your reviews have to be honest. If you're going to spam with 100% positive reviews about your product or business, it will be clear for anyone that you're posting fake reviews because you're either the business owner or you're paid to post them. In such cases your account can be reported by other users and blocked, so be careful.
5. Capterra
This one also belongs to the top of reliable product review websites.It includes over 500 product categories , and hosts over 325,000 product reviews and ratings.
Listing on Capterra gives you access to a massive community, so you can interact and refer visitors to your website, while also promoting your online visibility in search engines. This way you can reach and attract relevant customers to your website as they are exploring the kind of software you offer.
What else?
Moreover, Capterra offers a PPC advertising program to maximize your exposure on software directories. It also shows up high in google search results, so it's a good place to boost your online visibility.
6. G2
If you're marketing a B2B software, then G2 is a dedicated platform and a perfect review site for your listing. When you need unbiased advice and transparency regarding online tools, you'll find it here as the platform leverages over 300,000 independent and authenticated user reviews read by over 1 million buyers each month.
Additionally, G2 is useful for its comparison section. You can choose a product of interest and see how it compares with the other software from the same category. And the comparison is calculated with real-time data from verified user reviews.
7. GetApp
The next famous place where you can find honest product reviews is GetApp.
GetApp offers:
- a precise product overviews with screens, videos and pricing insights
- user-generated product reviews
- product comparisons
- star ratings
- an alternatives section - where you can actually see cheaper substitutes
- available integrations for any listed product
and any other features necessary for a powerful software review platform.
GetApp is a strong domain (Ahrefs puts the domain rating at 78 DR), so your online presence on the platform will also boost your visibility in search engines → in other words SEO.
8. FinancesOnline
FinancesOnline is the fastest growing B2B & SaaS software marketplace in the world.
This review site is relevant to online software solutions in the Finance and SaaS industries. The platform is growing really fast, and they get around 2,200,000 visitors every month.
Therefore, if you are promoting a cloud-based B2B solution, those numbers make your exposure here necessary. Reviewers are authenticated with Linkedin to improve credibility and avoid scams. Moreover, FinancesOnline quarterly generates reports regarding solutions in the most popular categories.
Reviews on FinanceOnline aren't just user-generated, they are also backed with expert product reviews, tested and evaluated by key usability factors. A bonus is a fact that its product pages rank high in Google and can bring you some extra SEO benefits.
9. Choice
While Angie's List is targeted at the US market, Choice is the leading consumer advocacy group in Australia (as they call themselves on their site).
See what company says about themselves:
Choice allows their members to submit product reviews but also allows their representatives to test out products from many different categories independently in order to put up honest opinions about the services and products available in Australia.
Choice's mission is to provide practical advice helping customers get the best deals and minimize dodgy review writing practices that make people confused about the purchase decisions they make. The company was established 50 years ago (!) and both its membership count and website views are continuously growing.
Membership on this product review site is paid, so you should consider whether exposing your product on this platform would be beneficial. If your consumers come from Australia then joining Choice is the right thing to do (right choice to make).
However, Choice officially rejects advertising or sponsorship, which means affiliate marketing would be perceived negatively if performed there and could end up with a ban.
10. TrustRadius
TrustRadius is a similar product review platform to G2 Crowd as it's also targeted toward B2B software businesses. A great thing about this community that makes it one of the reliable product review sites is the fact that it's connected to Linkedin.
This way:
- When you sign up, your profile gets authenticated with Linkedin.
- When browsing products, you can see what your Linkedin connections say about them.
There are various filters available on the platform to sort and organize product reviews. You can compare several software products from one category, or just display a single product page overview with a full, user-generated, description.
Bear in mind, if you're promoting B2B software then TrustRadius is a must-have on your list, so make sure you build your online presence there and actively encourage your users/customers to rate your products on the platform.
11. TestFreaks
TestFreaks is a Swedish review site, and it's great to have it on your list when looking for listings and directories to promote your company with online product reviews.
It's a collection of reviews from 60 countries across the world and still growing fast. Although it's not a place dedicated to software and apps, you might find nicely reviewed electronics devices. Currently, the platform is used by online stores in over 30 countries, as well as by leading international brands, manufacturers and price comparison sites.
The excellent feature TestFreaks offers is the easy ability to integrate the directory with your website. With a simple setup and one line of code - through JavaScript, XML or an API - you'll make the reviews visible on your site.
12. Which?
Any other platform worth mentioning is Which? a broad product review site. However, on Which? you can neither go and submit a review, nor create a product profile by yourself. In fact, you can post your review by direct messaging Which? team via brcpress@which.co.uk.
While access is limited and you can't have real influence on the final product overview and don't have direct editing access to your profile and product reviews, it's still a great place as we know we'll get honest and unbiased reviews.
Ahrefs rank of the site is 88 DR, which makes it powerful, and Similarweb verifies this → the site is popular among users, with 11.3 million visits each month.
Other product review sites:
Glassdoor is a website where employees and former employees anonymously write reviews about companies and their management. It provides insights into company cultures, salaries, and interview processes, serving as a resource for job seekers and a platform for employers to engage with their reputation. Launched in 2008, Glassdoor has expanded to include job listings, salary data, and more, aiming to offer transparency in the workplace.
2. CNET
CNET is a website that publishes consumer reviews, news, articles, blogs, podcasts, and videos on technology and consumer electronics globally. Founded in 1994, it has become one of the leading sources of information on tech products, including computers, smartphones, home entertainment systems, and more. CNET reviews new products, provides technical advice and tutorials, and covers tech industry news and trends. It's designed to help consumers make informed purchasing decisions and stay up-to-date with the latest advancements in technology.
The Salesforce AppExchange is an online marketplace for Salesforce apps, where users can find, buy, and install third-party software applications that integrate with the Salesforce platform. These apps cover a wide range of business needs, from sales and customer service to marketing and analytics, enhancing and extending the functionality of Salesforce.
Consumer Reports is a nonprofit organization that conducts independent research, testing, and reviews of consumer products and services. It provides unbiased ratings and advice to help consumers make informed purchasing decisions.
Google My Business is a free tool from Google that allows business owners to manage their online presence across Google, including Search and Maps. It helps businesses create and update their listings, engage with customers, and gain insights about their online performance.
When comes to Google, there are also available additional plugins that allow you to display Google reviews on your website.
Yahoo! Local Listings is a service that allows local businesses to add and manage their business information on Yahoo's directory, helping them improve their online visibility and reach potential customers searching for services or products.
The Better Business Bureau (BBB) is an organization that focuses on building trust between consumers and businesses. It provides business ratings, reviews, and accreditation, and facilitates dispute resolution between consumers and businesses.
This is simply a Facebook's review feature that allows users to leave ratings and reviews for businesses on their Facebook Pages, helping others learn about the quality of services or products offered by those businesses. To make use of this feature, you need to have your business facebook page.
Google reviews is probably the most known feature that allows to both: users to leave reviews and user testimonials in a form of a post and a five star rating system. Similarily to Facebook reviews, you need to have your Google business profile to get user ratings.
10. Yelp reviews
Yelp Reviews is a platform where users can post reviews and ratings of businesses and services, offering insights and feedback based on their personal experiences to help others make informed decisions.
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Conclusion
As you see, we've gathered here the most reliable product review websites and we hope you gained some valuable insights here.
So roll up your sleeves, create your online presence on all these platforms mentioned on this page, but always put your website first, when it comes to building strength, visibility, and authority.
And remember, if you decide to become our Affiliate Partner, there's up to 22% commission for a lifetime to be earned ;)
