Welcome to the world of online business. In this section, we put together the collection of evergreen marketing content. Learn new online business techniques with LiveChat Partners Blog and take your skills to the next level.
You have to take the first step if you want to climb a mountain. For many businesses, the creation of an Ideal Customer Profile (ICP) is this first step that leads to a stream of sales. Like many other new companies, OxyLeads had to learn the hard way that the global SaaS market... read more
Bring Your Social Media Performance Back to Life with Facebook Ads. "Facebook organic reach has declined significantly over the years which has caused engagement to fall -- even when the content is solid", says Larry Kim in his latest publication. Indeed, with the limited organic... read more
Let's continue with the thought that you shouldn't put all your eggs in one basket, as mentioned in my previous article. I've decided to put up an ultimate list of Google AdWords alternatives to give you an idea on how to go beyond Google with your budget. Let's dive into it and... read more
When you think about SEO you think about Google, don't you? This makes sense as Google is the indisputable king of the web. No surprise here. As you can see on the chart above provided by Statista, the global search engine market share in February 2017 clearly indicates the... read more
Did you know that HubSpot's reseller program has generated 40% of their customers? This is just one example of smart sales channels usage. It's all a case of leveraging inbound marketing to attract motivated and high-value resellers. A lot of channel managers are curious how to... read more
Here it comes again, the holiday season 2017 has officially started. It’s the second part of November and everybody seems to be thinking about Christmas. We’ve come full circle. Again. And you are not ready. Again. Change it once and for all and turn this whole chaos into your... read more
Do you ever wonder why so many marketers praise email marketing for its effectiveness while some (or many) of your email campaigns seem to go ignored? It can be frustrating when you make the effort to build an email list only to get crickets from transactional campaigns. Or... read more
Think of online marketing as high-stakes professional sports. You get what you give. A no-brainer. While hard work mixed with constant analysis and ongoing content optimization sounds like a recipe for success, sadly, it’s not what all newbies do. Especially when it comes to... read more
Let’s put it this way. If you are a marketer, you’ll relate: It’s the same story every time you are interviewed for a job. The CEO wants a guarantee from you that through inbound marketing you are going to drive not just tons of organic traffic to the website, but the tons of the... read more
Once we’ve provided you with guides about writing headlines and optimizing CTAs, I realized this calls for supplementing it with another tutorial. This time on landing page optimization. All in all, conversion rate optimization is an essential topic for online marketers of all... read more
OK, so someone clicked through to your web page… COOL. But that’s just half the battle. Getting people to your online resources is a highly significant part of inbound marketing, but this is just half the battle. The next round starts once users are on your site. See, this... read more
The whopping majority of affiliate marketers operate online through content creation. Affiliates often wrap their marketing efforts around content writing - product reviews, product comparisons and crafting educational articles for the selected niche, occasionally recommending... read more
