Welcome to the world of online business. In this section, we put together the collection of evergreen marketing content. Learn new online business techniques with LiveChat Partners Blog and take your skills to the next level.
I’m sure you’ve received at least one cold email in your life. In fact, I’m almost 100% sure that you’ve received thousands of them. What did you do with most of them? I bet you’ve either deleted them straight away or left them without responding. And I can assure you that you’re... read more
There’s no doubt that tracking how your users use and move through your product ultimately makes it better over time. You’re no longer guessing what your user journey looks like and what should the signup flow for your product look like. Thanks to tools like Google Analytics... read more
You may be running your own advertising agency, or you’re just about to start building a SaaS marketing team for your product. Finding the right people who will be able sustainably and continually grow your business is tricky, especially if you’re not sure who you should look... read more
It’s not easy to choose the most effective platform to reach your audience. You’ve probably noticed some dropdown of your emails’ open rate. And maybe the number of the interactions with your videos went down? It’s natural - some channels may feel outdated and overused, so you’re... read more
Partnering up with another company can seriously kick off your business growth and open it up to new opportunities and new audiences. Now, you may be wondering which type of collaboration will be better for your business. Should you invest your time and resources in co-marketing?... read more
If you’re reading this blog, there’s a good chance you’re a product owner or a product marketer trying to find the most powerful way to kick off your project’s growth. It may also happen that you already feel like you’re on the right track, but something seems to be stopping you... read more
You’ve researched the market, spoken to quite a few people, created an early version of your product, and now you’re ready for a product launch. That should be easy, right? You release your brand new app or a physical item to the public and people start lining up to get it, or... read more
We know your pain. You send out a sales or marketing email campaign and the results are less than thrilling. Leads unsubscribe, emails are never opened, many bounce and people don’t engage. For example, Marketing Charts saw email click rates decline for a 16th consecutive year in... read more
More and more people today work remotely. This happens with the progress of technology. In fact, professionals who work in new technologies can operate in a flexible environment. All they need to do the excellent job is a laptop, wifi and a sharp mind. But it’s not just about... read more
Let’s say you’re running a marketing agency or you’re a sales consultant ready to take off in the e-commerce business. Or you may already have a career in marketing and you need to start creating simple websites for your customers. Building a web page may feel like a daunting... read more
You know the feeling when you dive into a business partnership full of hopes and ideas? As you may have noticed, these tend to wear off quite quickly as you’re scraping for a fresh perspective and wondering which ways your brand new collaboration should go. This is where... read more
Partner marketing is a marketing technique that with a bit of thoughtful approach can be beneficial for your business. But it can also be done wrong. In fact, very wrong. So far in my partner marketing series, I've covered pros and cons of this marketing technique, listed six... read more
Every successful advertising campaign starts with a detailed marketing strategy. Period. The exact methods and tools may differ, but as I've learned over the years of being a marketer, this one thing stays the same. In today's post, I will help you check what elements you should... read more
So, you've launched your own business and now you're already to connect with your first customers. The problem is that leads don't seem to be flowing in as quickly as expected and you keep getting stuck with processes. You also lack the necessary resources to kick things off. You... read more
Leveraging your marketing and customer service team's shared passion for customer experience has been a goal of most companies in the first quarter of 2018 - the year Forrester calls a year of reckoning for CX. But individual companies are still struggling to de-silo their... read more
