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Recent articles
7 min read | Feb 01 | Kasia Perzynska
What’s the Difference Between Remarketing and Retargeting?
Do you ever feel like products from your wishlist were spying on you? :) I've gotten this feeling from time to time. Anytime I'm checking, let's say, new fashion... read more
6 min read | Jan 25 | Kasia Perzynska
News in Facebook Video Ads: Mid-Roll Tweaks and Pre-Roll Tests
We all see that Facebook is trying to dominate the digital world and is continuously looking for new methods of content monetization. The latter is specifically visible... read more
6 min read | Jan 18 | Mia Rossman
How to Develop an Ideal Customer Profile to Find New Clients
You have to take the first step if you want to climb a mountain. For many businesses, the creation of an Ideal Customer Profile (ICP) is this first step that leads to a... read more
9 min read | Dec 28 | Kasia Perzynska
Facebook Ads: What to do When Your Organic Reach is Dead?
Bring Your Social Media Performance Back to Life with Facebook Ads. "Facebook organic reach has declined significantly over the years which has caused engagement to fall... read more
9 min read | Dec 18 | Kasia Perzynska
9 Best Alternatives To Google AdWords
Let's continue with the thought that you shouldn't put all your eggs in one basket, as mentioned in my previous article. I've decided to put up an ultimate list of Google... read more
6 min read | Dec 07 | Kasia Perzynska
Look Beyond Google: Optimizing for Different Traffic Sources
When you think about SEO you think about Google, don't you? This makes sense as Google is the indisputable king of the web. No surprise here. As you can see on the chart... read more
7 min read | Nov 30 | Kasia Perzynska
How to Scale a Business: Make The Smart Use of Sales Channels
Did you know that HubSpot's reseller program has generated 40% of their customers? This is just one example of smart sales channels usage. It's all a case of leveraging... read more
9 min read | Nov 22 | Kasia Perzynska
All I need for Christmas is… Excellent Marketing
Here it comes again, the holiday season 2017 has officially started. It’s the second part of November and everybody seems to be thinking about Christmas. We’ve come full... read more
