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Is there anything more exciting than the private investigation services market? Handling fraud or infidelity investigations, supporting legal cases, and testifying in court – it takes a lot of guts to navigate this exciting field! However, even private investigators need help.
Investigator Marketing is a company that differentiates itself by building and enhancing online strategies for private investigators.
“As former PIs, we know what to do to bring in consistent & qualified cases every month – we’ve done it for years. PI Marketing is all we do. That’s our difference.”
Their journey with LiveChat began with firsthand experience of its capabilities, which quickly led to a deeper, more collaborative partnership.
Discovering the potential and exceeding expectations
Investigator Marketing's initial encounter with LiveChat was driven by the need for an effective communication tool. One of their clients expressed interest in integrating a live chat app onto their website, and upon implementation, they saw an immediate doubling in client acquisition numbers.
This success prompted them to explore the LiveChat Partner Program, recognizing its potential to significantly boost conversion rates for private investigator websites.
The partnership with LiveChat was a success, with clients seeing noticeable sales increases shortly after installation. More importantly, Investigator Marketing has observed measurable improvements in its cost-per-acquisition metrics.
50% lower cost per acquisition
Investigator Marketing saw a nearly 50% reduction in their cost per acquisition.
This improvement is particularly noteworthy in the private investigation services industry, where urgency drives client interactions! Traditionally, potential clients might hesitate to make immediate calls; however, LiveChat effectively bridges this gap by providing a sense of anonymity.
LiveChat's ability to facilitate immediate engagement is invaluable. When visitors arrive at a website, LiveChat enables instant communication, allowing private investigators to connect with potential clients without delay.
This immediate engagement has enhanced the user experience and led to more efficient conversions, dramatically decreasing Investigator Marketing's cost per acquisition from $110 to $60 per conversion.
A surprising implementation success
One of their most notable success stories involved a client constantly traveling between the U.S. and Latin America. This client was missing leads due to the high cost and logistical challenges of managing phone calls while on the go.
When Investigator Marketing implemented LiveChat on their site, it completely transformed how the client handled communication. The setup was surprisingly easy, requiring minimal effort and no complex integrations.
In no time, potential customers could easily schedule consultations through the chat interface, and the client could interact with website visitors without missing a beat. The immediate uptick in lead generation took everyone by surprise.
Before LiveChat, this client was spending over $250 per lead due to missed opportunities and communication delays.
After the switch? Those costs dropped dramatically, while the number of leads generated soared. LiveChat’s real-time communication eliminated delays that were costing them clients, and it became clear that this tool wasn’t just convenient — it was essential.
The boost in efficiency allowed the client to engage with more potential customers, turn those interactions into consultations, and ultimately reduce their overall acquisition costs.
Looking forward with confidence
The partnership with LiveChat has completely transformed how Investigator Marketing operates. The platform’s reliability, ease of use, and clear impact on lead generation have made it an integral part of their business.
What started as a simple tool has become a critical part of their strategy, helping them navigate the fast-paced world of private investigations with confidence. As they look to the future, LiveChat remains at the heart of their operations, driving conversions and solidifying their success.
In the end, LiveChat exceeded Investigator Marketing's expectations, delivering results they hadn't even anticipated. From reducing costs to improving client engagement, the platform has reinforced their commitment to providing top-notch service, and it will continue to play a key role in their ongoing growth.
