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Let’s talk about buying habits for a moment.
Think about the last time you made a big purchase. Maybe something important or a bit pricey. The more you spend, or the more critical the product is, the more you want to be sure you’re making the right choice, right? So, you dig around for solid proof. You want to know it’s worth it.
And honestly, it doesn’t even matter what you’re buying. Whether it’s groceries, books, kitchen gadgets, vacation spots, or even a new toy for your dog, you’re going to check out online reviews first. That’s just how we do things these days.
Now, flip the script for a minute. Instead of being the buyer, think of yourself as the seller. Or even better, the reviewer. You’re the one with the opportunity to help someone else make a smart decision.
Your review needs to be more than just a sales pitch. It should be helpful, honest, and, most importantly, authentic. When done right, a product review can build trust with your audience and lead to more sales and conversions.
So, how do you write a product review that does all of that? Let’s dive into it.
But first: what are product reviews?
A product review is an honest evaluation of a product, sharing the reviewer’s opinion on its features, quality, performance, and value. The purpose is to help potential buyers make informed decisions before purchasing.
Reviews often include the product’s specifications, benefits, drawbacks, comparisons with similar products, and personal experiences from the reviewer. They can prompt readers to discuss, rate, and comment on the products, influencing others' decisions.
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The role of product reviews
Customers are heavily dependent on reviews, which are often authentic articles written by real users. So, reviews are social proof and help build trust and loyalty.
The more product reviews an item receives, the more transparent it seems and this boosts its credibility. People trust social proofs — especially when the review’s author isn’t related to the brand and isn’t anonymous (i.e., can be addressed by name and their social profile can be looked up).
Consequently, if multiple unrelated sources corroborate proof of a product’s or service’s quality, this positive vibe resonates across the web, boosting the odds that a prospective buyer will choose that particular product.
Obviously, writing product reviews is also a great way for affiliate marketers to share their thoughts about the product they affiliate with and share their affiliate links with an audience. For example, you can create a YouTube video about LiveChat and then share your link in the video's description.
Why do people read product reviews?
Shoppers turn to reviews to ensure they’re making the best purchase. Reviews help highly motivated buyers understand product features, benefits, and drawbacks, making them feel confident in their decisions.
People read reviews to find practical facts, learn about first impressions, assess pros and cons, and understand if the product is user-friendly. They also look for alternatives to ensure the product is the top choice in its category.
For affiliate marketers, writing engaging product review is a great way to share affiliate links and earn commissions. Whether you're reviewing a meditation app like Headspace or a B2B product like LiveChat, your review should provide enough insight for readers to make an informed decision.
What are the benefits of writing product reviews?
First and foremost, people trust product reviews — a whopping 88% of consumers trust online reviews as much as personal recommendations. There you go. Positive product reviews can bring a substantial rise in sales.
BrightLocal conducted a consumer review survey, an annual exploration of how consumers read and use online reviews. The findings include:
- 90% of consumers read less than ten reviews before forming an opinion about a business,
- 74% of consumers say that a good review makes them trust a business more,
- 58% of consumers say that the star rating of a business is the most important.
Interestingly, according to Econsultancy, even bad reviews improve conversion by 67%. Hope these facts are convincing enough for you. As you can notice, there is a point to creating product reviews.
Here’s what you get out of writing reviews:
- Money- you can earn some extra money by reviewing products as an affiliate.
- Authority- you build authority as a reviewer, and people will trust your opinion if you play it right.
- Freedom- as an independent reviewer and marketer only you decide what products you want to review, recommend, and write about.
- Traffic- your content helps you gain organic traffic and you can rank your website for strategically chosen keywords.
Becoming an independent product reviewer has many other perks (and drawbacks). Given these reasons, it’s time to learn how to craft a genuine product review.
Are you up for writing product reviews?
You might love becoming our Affiliate Partner!
The pre-review process: Planning and research
Writing a great product review starts before you put pen to paper or fingers to keyboard. Here's what you need to do before you even think about writing, laid out step by step:
1. Get your hands on the product and test it
You can’t write a review without actually experiencing the product. Whether it’s a digital tool like a chatbot or a physical gadget, you need to test it.
For example, if you’re reviewing a customer support software like HelpDesk, play around with its features. Test how easy it is to set up tickets, respond to queries, and integrate it with other tools. Did it save you time? Was the interface intuitive? These are things your readers want to know.
If buying the product isn’t an option, explore alternatives, such as contacting the company for a demo or a free trial. Just don’t fake it. Readers can tell when a review lacks authenticity.
2. List your keywords to find user intent
Before you start typing, take a moment to jot down the main keywords related to the product. Keywords help you focus on what your readers are searching for. Think of them as your north star for writing a review that’s not only helpful but also ranks in search engines.
Let’s say you’re reviewing a social media scheduling tool. Keywords like:
- “Best social media scheduling tool for small businesses”
- “How does [tool name] compare to [competitor]?”
- “Is [tool name] worth it in 2024?”
These phrases help you understand user intent. Readers aren’t just looking for features. They want to know if this product solves their specific problems.
And remember: Google loves reviews that reflect real experiences. Don’t write generic fluff. Instead, sprinkle in details about your hands-on experience. What you loved, what annoyed you, and whether it delivered on its promises.
3. Define the product’s target audience and your goal
Who is this product really for? You need to nail this before writing.
For example:
- Is this email marketing software better for solo entrepreneurs or enterprise-level businesses?
- Is this chatbot tool ideal for startups with small budgets or teams that need advanced AI features?
Once you know the audience, define your goal. Are you trying to help someone decide between this and a competitor? Or are you showing how it solves a specific pain point?
Being clear about your target audience and goal will make your review feel more personal and helpful. It’s the difference between saying, “This is a great tool,” and “This tool is perfect for freelance marketers juggling multiple clients.”
4. Analyze competitor's content
Before you write, check out what your competitors are doing. Search for other reviews of the product and take notes:
- Are they covering features you hadn’t thought about?
- Do they have gaps in their content you can fill?
- How are they structuring their reviews?
For example, if most reviews of a customer support tool focus on features, you could go deeper into real-world use cases:
- “Here’s how I handled a 500% increase in support tickets using [tool].”
By analyzing competitors, you can create a review that’s not only different but better.
5. Finalize the essential elements to include
Every review needs certain elements to keep readers engaged and informed. These might include:
- Pros and cons box: A brief overview of what’s great and what’s not.
- Comparison table: If the product has strong competitors, show how it stacks up.
- Visuals: Screenshots, product photos, or even videos of you using it.
For example, if you’re reviewing a CRM, include a comparison table with features, pricing, and ease of use for competitors like HubSpot or Zoho CRM. Readers love clear, visual information. It saves them time and helps them trust your review.
6. Gather your research points
Finally, round up your research. You’ll want to answer every possible question your audience might have about the product. Check online reviews on forums, review websites, or even Reddit threads to see what real users are saying.
For instance, if you’re reviewing a live chat tool, you might find questions like:
- “Can it integrate with my existing CRM?”
- “How responsive is their customer support?”
- “Does it work well on mobile?”
Write these down so you can weave the answers into your review naturally.
When you take the time to follow these steps, your review will practically write itself. It will be packed with useful, realistic insights that your readers and search engines will love.
Steps to write an impactful and honest review
Let’s break down the steps to craft a review that’s both genuine and useful, all while keeping your readers hooked. Here’s how to do it:
1. Write a compelling headline
Your headline is the first thing people see, so make it count.
- Use power words like “honest,” “in-depth,” or “no-BS.” For example: “An Honest Look at [Product Name]: Is It Worth Your Money?”
- Pose a question: “Can [Product Name] Revolutionize Your [Task]?”
- Highlight a benefit: “Why [Product Name] is the Best Choice for Busy Marketers.”
If you’re writing product reviews for a customer support tool, a headline like “Is [Tool Name] the Ultimate Solution for Handling High Ticket Volume?” grabs attention while hinting at the problem it solves.
2. Craft an engaging introduction
Start with a relatable story or a question that resonates with your audience. This will hook readers and make them curious to read more.
For instance, if you’re reviewing a digital marketing tool:
"Have you ever wasted hours trying to juggle multiple tools to schedule your campaigns? I was in the same boat until I found [Tool Name]."
Clearly state the product you’re reviewing and who it’s for. Example:
"In this review, I’ll be diving into [Product Name], a social media scheduling tool designed for busy marketers who need a streamlined solution."
This introduction builds a connection with your audience while setting clear expectations.
3. Discuss features and benefits in detail
Break down the product’s main features one by one, but don’t stop there. Translate those features into real-world benefits.
For example:
- Feature: Automated ticket routing in customer support software.
- Benefit: Saves agent's time and ensures that customers get faster responses from the right department.
When you write reviews, use bullet points for clarity, like this:
- Feature: AI-powered chat suggestions.
- Benefit: Reduces response time by offering quick, relevant replies to common queries.
Include visual aids wherever possible:
- Add screenshots of dashboards, settings, or reports.
- Create infographics to illustrate processes.
- Embed videos showing the product in action, like setting up an automated campaign.
Real-life examples make your review page more engaging and relatable.
4. Compare and contrast with similar products
People often research multiple options before making a decision. Help them by creating a comparison table or chart.
For example, if you’re reviewing a chatbot tool:
| Feature | Tool A (Reviewed Product) | Tool B | Tool C |
|---|---|---|---|
| Ease of Setup | 5 stars | 3 stars | 4 stars |
| Pricing (per month) | $29 | $49 | $19 |
| AI Features | Advanced | Basic | Moderate |
Highlight what makes the product unique. For example:
"Unlike Tool B, [Product Name] integrates seamlessly with both Slack and HubSpot, making it a better fit for teams juggling multiple platforms."
5. Share the pros and cons honestly
Nobody trusts a person who only gushes about the positive reviews. Be upfront about the product’s strengths and weaknesses.
Example
- Pros: Easy to set up and use.
- Affordable pricing for small teams.
- Excellent customer support.
- Cons: Limited advanced reporting features.
- Mobile app could be more intuitive.
Explain how the pros outweigh the cons if that’s the case. For example, “While the reporting features are basic, the overall ease of use makes this tool a winner for small businesses.”
6. Tell your story
Personal stories make reviews relatable and impactful. Share how the product solved a problem or improved your workflow.
For example:
"I was drowning in spreadsheets trying to track customer interactions. But after switching to [CRM Tool Name], I managed to reduce admin time by 50%. The automated follow-ups were a game-changer!"
Include diverse use cases to appeal to a broader audience. If it’s a marketing tool, mention how it works for both small business owners and larger agencies.
7. Rate the product
Introduce a simple rating system to make your review easy to digest. Use stars, points, or grades and explain your reasoning during product review writing.
Example:
- Overall Rating: ⭐⭐⭐⭐ (4/5)
- Ease of Use: ⭐⭐⭐⭐⭐
- Features: ⭐⭐⭐⭐
- Value for Money: ⭐⭐⭐⭐
Explain your ratings with specifics:
“I gave it 4 stars for features because it lacks advanced reporting, but the seamless integration with CRM tools makes up for it.”
8. Be transparent
Trust is everything in product reviews. Always disclose affiliate links or partnerships to maintain credibility.
Example:
“This review contains affiliate links, which means I may earn a small commission if you purchase through my link. However, my opinions are my own, and I only recommend products I genuinely use and love.”
Honesty builds trust and leads to better conversions in the long run. Readers appreciate knowing they can rely on your recommendations. You can also add the opinions of other professional reviewers.
Also, readers love relatable positive product reviews. Be conversational and honest about your experience.
Example: "I was skeptical about [Tool Name] because I’ve been burned by overhyped software before. But after using it for a month, I was impressed. The AI suggestions saved me hours on customer responses, and the setup process took less than 10 minutes."
10. Add visuals that make your review pop
People love visuals. Use them to make your review more engaging.
Images
- Include unboxing, usage, and close-up shots of the product.
- You can also show a before-and-after transformation if relevant, like improved website response times after implementing a chatbot.
Videos
- Record a walkthrough of key features or demonstrate a real-world use case.
- Tip: Use simple tools like Loom or your smartphone camera to keep it casual and relatable.
Comparison Charts: Create visual tables or graphs to compare features, prices, or results. These make complex information easy to digest.
For example, a graph showing reduced customer response times after using a specific tool can be more convincing than a paragraph of text.
10. Wrap it up with your verdict
When writing great product reviews, end on a strong note:
- Summarize who the product is for. “If you’re a small business owner looking for an affordable CRM, [Product Name] is a no-brainer.”
- Recommend action: “Try it out for yourself and see how it transforms your workflow!”
A product review template
This template will help you structure your review clearly and comprehensively. You can use this for any product review example, whether it's digital tools, physical products, or services. Here's how to lay it out:
1. Headline: Hook your readers
Craft a catchy headline that grabs attention and reflects your main takeaway.
Example: “Is [Product Name] the Game-Changer You’ve Been Waiting For?”
2. Opening thoughts: First impressions
Start by sharing your initial reaction to the product. Was it easy to get started? Did it live up to expectations?
Example: “When I first opened the box, I was impressed with the sleek design. But would the performance match up?”
3. What’s inside the box: Product overview
Briefly introduce the product and its key features. What’s included in the package? What stands out about this product?
Example: “The [Product Name] comes with everything you need: a compact charger, user manual, and a bonus accessory for easier setup.”
4. Main features and how they work
Break down the standout features and explain how they work in real life. Use bullet points or short paragraphs to keep it clear.
Example:
- Feature 1: [Feature Name] – This feature lets you do [X] with ease, saving you time on [task].
- Feature 2: [Feature Name]—It is Designed to [solve Y problem], making it ideal for [specific need].
5. Real-world use: Does it deliver?
Share your experience using the product in daily life. Does it live up to the promises?
Example: “After a week of using [Product Name] during my workday, I can confidently say it saved me hours. The [specific feature] is a game-changer, especially for those managing [task].”
6. Side-by-side Comparison: How does it stack up?
Compare the product to a few competitors or alternatives. What makes this one stand out?
Example: “Compared to [Competitor Name], [Product Name] offers more customization options, and it’s also $10 cheaper per month.”
(You can add a comparison table here if needed.)
7. The good and the not-so-good: Pros and cons
Be honest about what you liked and didn’t like. What would make the product even better?
What I liked:
- [Pro 1]
- [Pro 2]
What Could Be Better:
- [Con 1]
- [Con 2]
8. Ideal user: Who will love this product?
Who would benefit most from this product? Is it for beginners, experts, or a specific niche?
Example: “This tool is perfect for busy professionals who need to streamline their workflow without sacrificing quality.”
9. Bottom line: Final thoughts and rating
Wrap up with a clear recommendation. Would you recommend this product, and why?
- Rating: [Number of stars or points]
- Why I recommend it: “I highly recommend this for [type of user] because it’s [key benefit].”
10. Should you buy it? The verdict
End with a call to action, helping readers decide whether it’s worth purchasing.
Example: “If you’re tired of struggling with [problem], give [Product Name] a try. It’s an investment that will pay off.”]
Now, let's fill the template with LiveChat example
Headline: Is LiveChat suitable for effortless customer support?
When I first set up LiveChat for my team, I was curious to see if it would truly live up to the hype. It promised to make customer support faster and more efficient, with AI-driven tools to assist agents. Could this really help us resolve 80% of cases with AI? Here's what I discovered.
LiveChat isn’t just a messaging tool. It’s a complete customer support solution. With AI-driven features, customization options, and multiple integrations, this platform aims to improve customer engagement, streamline workflows, and boost sales.
Main features and how they work
Here’s a breakdown of LiveChat’s most useful features:
- AI-driven support: LiveChat uses AI to automate responses, answer common questions, and escalate complex cases to your support team. This can help resolve 80% of inquiries without agent intervention, freeing up your team to focus on the tough cases.
- Real-time chat widget: The chat widget is designed to engage visitors before they leave your site. You can add pre-set messages to spark a conversation or initiate chats manually with customers you want to engage. This is crucial for increasing sales and keeping customers on your site longer.
- AI assistant - copilot: Copilot helps agents by suggesting faster replies and providing knowledge from your company’s database. This feature makes customer support teams more productive and allows them to resolve issues more quickly, ultimately improving response times.
- Sales and e-commerce tools: If you're in e-commerce, LiveChat offers tools like product cards and sales tracking to help you convert leads and upsell customers. The AI-driven features assist in generating and qualifying leads automatically, which is invaluable for growing your sales pipeline.
- Rich messaging and file sharing: Rich messages (images, videos, quick replies) and file sharing allow agents to communicate with customers more engagingly and efficiently. Plus, features like message sneak peeks and canned responses save time during busy hours.
Does it deliver?
After using LiveChat for a month, I noticed a dramatic improvement in both response times and agent productivity. For example, I tested the AI-powered responses during peak hours. Within minutes, the AI successfully answered most customer queries about order tracking and returns, leaving agents free to tackle more complex issues. The integration with our e-commerce websites was seamless, allowing agents to pull customer data quickly, which helped close sales faster.
What I liked:
- AI automation: Significantly reduced the workload for my agents.
- Multichannel messaging: One platform for live chat, SMS, Facebook, and WhatsApp. Perfect for businesses looking to reach customers wherever they are.
- Customization: The ability to customize the chat widget and agent profiles helped create a personalized experience for customers.
What could be better:
- The learning curve for AI features: While the AI works great, it took a little time to train it effectively for my team’s specific needs.
Ideal user: Who will love this product?
LiveChat is ideal for businesses that handle a lot of customer inquiries, particularly those in e-commerce or service industries. It is a game-changer for businesses looking to streamline customer support, increase sales, and leverage AI for faster resolutions. It's also perfect for teams that need a multi-channel approach to reaching customers across various platforms.
The verdict
If you're looking to boost your customer support team's efficiency and handle more customer inquiries with less effort, LiveChat is the right tool. Try it out for yourself with the free 14-day trial! There's no commitment, and you’ll quickly see how it improves your workflow and customer interactions.
One thing left: join the affiliate program!
So, there you have it. Writing a product review in 10 simple steps. It’s all about being honest, helpful, and giving your readers the info they need to make a smart decision.
From sharing your first impressions to including pros and cons, every little detail counts. And don’t forget those visuals. People love to see product demos!
Now, if you're ready to take it a step further and start earning from your reviews, why not consider becoming a Text Affiliate Partner?
With our powerful platform, you can recommend a tool that helps businesses boost customer support, and earn a commission every time someone signs up through your link. It’s a great way to put your review-writing skills to work and make some extra cash while you’re at it!
You can earn up to 22% commission on sales with a 120-day cookie window, giving you credit for referrals up to four months later. Our top affiliate has already earned over $4,000,000—your success could be next!
We give you access to marketing assets, a custom link builder for exclusive offers, and the Partner App to track earnings and campaigns.
So go ahead, write killer reviews, share your expertise, and start making an impact (and income)!
