What approach should you take when releasing your product to the market? In today's post, we're analyzing the pros and cons of a soft launch vs. a hard launch.
I’m a content marketer with a passion for ‘doing things that don’t scale’ and a life-long learner. When I’m not writing new posts or researching more topics, I’m probably either running or listening to podcasts (or doing both of these things at once).
Starting and running your own business is difficult. To make it a little bit easier for you, we've asked 7 expert solopreneurs about their advice for business newbies.
How do you start your own newsletter, and what publications should you follow to become a better marketer? Here's a list of top publications and a few tips and tricks.
Customer segmentation will help you not only personalize your communications but also review your business strategy in general. Check how to start, and what tools to use in our new blog post.
Last weeks of 2018 are perfect for evaluating your strategy and planning the next steps. Learn about the basics of a successful marketing audit in this blog post.
As a freelance marketing or sales consultant, you need two things: an impressive marketing portfolio and a support network of like-minded professionals. In today's post, we're listing best freelance websites you should consider joining.
If you're marketer working for a SaaS company, you may have realized that different strategies work depending on where the product you're marketing is on the growth life cycle axis. I will explore it in this new post from my product marketing series.
What is a value added reseller, and what are the pros and cons of this business partnership model? We're checking it in this new post on our blog.
If you’d to take just one lesson from his article, it would be this: business partnerships can be perceived as loops and - when approached the right way - they can serve as an effective way to expand your business.
Marketing automation is not simply about speeding up your workflows. Learn how to use it, and what tools you should be using on a daily basis.
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