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Cash In on the Cloud: The 50 Best SaaS Reseller Programs to Scale Your Revenue in 2026

Sylwia Kocur

43 min read

Jan 22, 2026

Let’s be real: the “growth at all costs” era of software is over. In 2026, the real money isn’t just in building the next big app; it’s in being the expert who connects businesses to the tools they actually need.

For agencies, consultants, and IT shops, SaaS reseller programs have become the ultimate cheat code for building recurring, “sleep-easy” revenue. You get to skip the dev bugs and customer support headaches while taking a fat cut of the subscription fee every single month. Whether you want to white-label a platform so it looks like yours, or just refer and collect a check, there’s a program out there with your name on it.

Best SaaS reseller programs at a glance

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The Heavyweight Champ: Text Partner Program

When it comes to picking a partner program that actually moves the needle, the Text Partner Program is pretty much the gold standard for anyone in the agency or consulting world. What’s cool is that they don’t just give you a link and wish you luck; they’ve built a whole ecosystem around products people already love, like LiveChat and ChatBot.

The real “wow” factor here is the lifetime recurring commission, which starts at 20% and bumps up to 22% or even 25% as you grow. Because these are subscription tools, one successful referral keeps paying you every single month for as long as the client stays active. If you’re a Solution Partner, you can even buy licenses at a discount and bake them into your own service packages, essentially setting your own margins.

They also give you a massive 120-day cookie window, so if a lead clicks your link today but doesn’t buy until three months later, you still get the credit. Plus, once you hit certain tiers like Silver or Gold, they start sending you leads by featuring your business in their partner directory. It’s a rare win-win where the more value you provide to your clients, the more the platform actually invests back into your growth.

• Earnings: 22%-25% lifetime recurring commission.

• Why it wins: Excellent tracking, 120-day cookies, and a partner app to manage clients directly.

Top CRM and sales automation programs

Here is the breakdown of the heavy hitters in the CRM and sales space. These programs are the “sticky” revenue generators because once a client sets up their entire sales process on one of these, they almost never leave.

HubSpot Solutions Partner

HubSpot has essentially written the playbook on how to treat partners like royalty. They move away from just “selling software” and focus on “sourced points,” meaning they really reward you for being the one who initiated the deal.

In 2026, they’ve upped the ante with a $10M Partner Growth Fund to help high-performing agencies scale their own operations. It’s a tiered system (Gold, Platinum, Diamond, Elite) where the higher you climb, the more HubSpot actually starts pitching in to help you close deals.

• The earnings: You earn a recurring revenue share on sourced deals, with top-tier partners gaining access to the Partner Development Fund for one-year commission advances.

• Why it wins: The “HubSpot Academy” is legendary, providing you with all the pre-made marketing assets and certifications you need to look like a total pro from day one.

Salesforce Partner

Salesforce is the undisputed giant of the CRM world, and their partner ecosystem is projected to make over $6 for every $1 Salesforce makes by 2026.

This isn’t just a referral program; it’s a career path with four distinct tracks including Consulting, MSP, and Cloud Reseller.

They use a “Trailblazer Score” to rank you based on innovation and customer success, which keeps the quality high. It’s the best choice if you’re looking to handle massive, enterprise-level digital transformations.

• The earnings: Partners lead 70% of all implementations, allowing you to charge significant consulting fees on top of any revenue-sharing agreements.

• Why it wins: You get access to the “Partner Learning Camp” and “Partner Marketing Center,” giving you the same high-level tools used by global consulting firms.

Pipedrive Partner Program

Pipedrive is the “Goldilocks” CRM - it’s just right for small to mid-sized teams who find Salesforce too bloated. Their program is run through PartnerStack, which makes tracking your clicks and getting paid incredibly simple and transparent.

They use a tiered affiliate structure (Rising, Growth, and Power) that rewards you for consistency. It’s an easy sell because the product is famous for having an interface that sales reps actually enjoy using.

• The earnings: You start at a 20% revenue share for the first 12 months, which can jump to 30% or custom high-tier rates as you refer more customers.

• Why it wins: With a 90-day cookie window and no cap on earnings, it’s one of the most straightforward ways to build a high-volume passive income stream.

ActiveCampaign Agency Partner

If your clients are obsessed with “customer journeys” and complex automation, ActiveCampaign is your best friend.

They offer a unique agency model that allows you to buy accounts at a wholesale discount and resell them at a markup, or just take the standard commission. They’ve gone all-in on AI-powered “Win Probability” and sentiment analysis, which gives you plenty of cool new features to demo.

It’s perfect for agencies that want to bundle CRM access into their monthly retainer.

• The earnings: Depending on your volume, you can access deep agency discounts or earn a significant recurring commission (often around 20-30%).

• Why it wins: Their “White Label” option lets you put your own branding on the platform, making you look like a software mogul to your clients.

EngageBay Partner Program

EngageBay is the “HubSpot Killer” for startups on a budget, offering CRM, Marketing, and Service tools in one affordable package.

They are one of the few players that explicitly markets a “White Label” reseller track for agencies who want to sell the software as their own proprietary tool. Because it’s so much more affordable than the big guys, your conversion rate is usually much higher with small business owners.

• The earnings: You can earn up to 30% in recurring lifetime commissions, or set your own pricing entirely via the white-label reseller portal.

• Why it wins: It’s a “recession-proof” sell - when companies are cutting costs, you can move them from expensive CRMs to EngageBay and save them thousands while you get paid.

Zoho Partner Program

Zoho is like a Swiss Army knife; they have over 50+ apps, and as a partner, you can sell any of them. Their “Zoho Creator” program is particularly lucrative because it lets you build custom low-code apps for clients and then charge them for both the license and your development time.

They claim their partners earn $10 in services for every $1 spent on licensing. It’s a massive global ecosystem that’s perfect if you want to be a full-service “Business Architect.”

• The earnings: Standard affiliates get a 15% commission for the first year, while Solution Partners earn hefty sales commissions plus implementation fees.

• Why it wins: The sheer variety of products means once you get a client into the Zoho world for one thing (like CRM), they’ll likely add five more (like Books, Projects, or Desk), increasing your take.

Keap Certified Partner

Keap (formerly Infusionsoft) is the OG of small business automation, and they treat their “Certified Partners” like an exclusive club. To join, you usually go through a rigorous training program, but the payoff is that you become part of a high-level community of experts. They focus heavily on “lifecycle automation,” and they provide you with “Solution Launchpads” to quickly replicate successful setups for new clients.

• The earnings: You earn between 20% and 30% recurring commission on app sales for as long as you remain a Certified Partner.

• Why it wins: You get listed in the Keap Marketplace, which puts your agency in front of over 145,000 active users who are looking for experts to help them.

Freshworks Solution Partner

Freshworks has built its reputation on being “fresh” and easy to use compared to the “legacy” CRM giants.

Their program is split into Silver, Gold, and Platinum tiers, and they provide a dedicated Channel Manager to help you actually close your pipeline.

They offer a suite of tools (Freshsales, Freshdesk, Freshservice) that are famous for having a “zero-training” UI, which makes the implementation process a breeze for you.

• The earnings: Partners receive recurring commissions on sales plus “Business Plan Rebates” and the ability to charge for professional implementation services.

• Why it wins: They offer zero-cost certifications and a dedicated Solution Engineer to hop on calls with you for complex enterprise deals.

Close CRM Partner Program

Close is the CRM built by salespeople for salespeople, focusing purely on productivity and high-volume outreach.

Their 2026 program is specifically designed to be “anti-complexity,” making it a hit with high-growth startups. They recently updated their tiers so that top-performing Solution Partners can earn lifetime commissions up to $20,000 per customer.

It’s the best choice if your clients are “hunters” who care about speed and calling/emailing efficiency.

• The earnings: A massive 30% commission on first-year revenue for affiliates, with high-tier Solution Partners moving into lifetime recurring territory.

• Why it wins: Close has an industry-leading trial-to-paid conversion rate, meaning your referred leads are much more likely to actually put down a credit card.

Monday.com Partner Program

Monday.com has evolved from a colorful task manager into a powerful “Work OS” with a dedicated CRM product. Their partner program is all about “co-selling,” where their internal team helps you navigate the sales process.

They’ve invested heavily in “Partner Relationship Management” (PRM) tools, giving you a sleek dashboard to track every lead from assignment to close.

It’s a great fit for consultants who want to build highly visual, custom workflows for their clients.

• The earnings: Partners earn a significant revenue share (typically around 25%) and can charge high fees for building custom boards and automations.

• Why it wins: The no-code customization is so flexible that you can build a “product” for almost any niche, from real estate to legal tech, using the Monday.com foundation.

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Marketing and SEO

If CRMs are the “brain” of a business, Marketing and SEO tools are the “heart” that keeps the leads pumping. These programs are goldmines for agencies because they allow you to prove your value every single month with hard data and rankings.

In 2026, these platforms have leaned heavily into AI-driven content and automation, making them even easier to sell to clients who are desperate to save time.

Semrush Affiliate Program (BeRush)

Semrush is essentially the “Swiss Army Knife” of the SEO world, and it’s a tool that most digital marketers consider non-negotiable. Their program is famously aggressive, offering big rewards for every step of the customer journey, from a simple trial sign-up to a full subscription.

Because they cover everything from keyword research to competitor analysis and PPC, you can pitch this to almost any business owner.

It’s a high-trust brand, which means your conversion rates will likely be much higher than with a “budget” SEO tool.

• The earnings: You get a massive $200 for every new subscription sale, plus $10 for every free trial activation you facilitate.

• Why it wins: With a 120-day cookie window, you get credit even if your lead takes four months to finally pull the trigger on a pro plan.

Unbounce Partner Program

Unbounce is the king of landing pages, and they’ve stayed ahead of the curve by baking “Smart Traffic” AI into their builder to automatically route visitors to the best-converting page. Their partner program is a favorite for conversion rate optimization (CRO) experts and PPC agencies.

It’s a very “sticky” product because once a client has all their high-performing ad traffic hitting an Unbounce page, they are terrified to turn it off. They also provide a dedicated “Partner Coach” to help you figure out how to best pitch the platform to your specific audience.

• The earnings: You earn 25% to 35% recurring revenue for the first 12 months of every referral’s subscription.

• Why it wins: Your referrals get an exclusive 20% discount for their first three months, which gives you a high-value “hook” to close the deal.

GetResponse Affiliate Program

GetResponse has evolved from a simple email tool into a full-blown “Inbound Marketing” machine with webinars, conversion funnels, and AI website builders.

They offer a unique “choose your own adventure” commission model, where you can pick between a one-time bounty or long-term recurring checks. This flexibility makes it perfect for both “niche site” creators who want quick cash and agencies looking for long-term stability.

In 2026, their “MAX” enterprise plans are where the real money is, often involving custom high-ticket commissions.

• The earnings: Choose between a $100 upfront “Bounty” per sale or a 33% recurring monthly commission.

• Why it wins: They offer “Commission Boosts” where you can jump up to 50% recurring revenue if you refer more than 50 customers in a six-month window.

SocialPilot Program

If you’re working with small businesses or agencies that handle dozens of social media accounts, SocialPilot is an easy “yes.” It’s significantly more affordable than tools like Hootsuite or Sprout Social, but it still packs in the white-label reporting and client approval workflows agencies need.

Their partner program is run through FirstPromoter, which gives you a super clean dashboard to see exactly which tweets or blog posts are actually making you money. It’s a great “volume” play because the lower price point leads to faster buying decisions.

• The earnings: You earn a 20% recurring commission for every referral for up to one year.

• Why it wins: They have no minimum sales requirements to get started and offer a solid 90-day cookie to catch those returning visitors.

SE Ranking Program

SE Ranking is the “rising star” for SEO agencies that want Semrush-level power without the enterprise price tag. Their program is built on the idea of “lifetime value,” meaning they want you to grow alongside them. They’re particularly popular in the European and Asian markets, giving you a great angle if you have a global audience.

The platform is highly intuitive, so you won’t spend your whole day doing “tech support” for the clients you refer.

• The earnings: They offer a generous 30% lifetime recurring commission on every subscription sale.

• Why it wins: The 120-day cookie window and bi-monthly payouts (for balances over $50) make it one of the most reliable passive income streams in the niche.

Omnisend Partner Program

Omnisend is the “Shopify-first” alternative to Klaviyo, and in 2026, they are absolutely crushing it in the ecommerce space. Their program is split into “Affiliate” for creators and “Agency” for those who want to manage client accounts directly.

They focus heavily on omnichannel marketing (think email, SMS, and push notifications all in one workflow), which is a huge selling point for online stores. Their top partners are reportedly pulling in over $15k a month, showing just how much room there is to scale.

• The earnings: You get a 20% recurring revenue share for as long as your referred client stays with the platform.

• Why it wins: Their “Partner Portal” gives you 24/7 support and a dedicated manager who will actually help you co-market your agency to their users.

Snov.io Program

For the “cold outreach” and lead generation crowd, Snov.io is a must-have tool for finding and verifying email addresses. Their program is incredibly generous because they know that once a sales team starts using them to fuel their pipeline, they’re hooked for life. It’s a very “viral” tool; one person in a sales department starts using it, and suddenly the whole team needs a Business plan. They also offer a great media kit with pre-made banners that actually look good.

• The Earnings: You earn a high 40% commission on every premium plan sale for an entire year.

• Why it Wins: There is no “cash-out limit,” meaning you can withdraw your earnings as soon as they are verified without waiting to hit a massive threshold.

Brand24 Partner Program

Brand24 is the go-to tool for “social listening,” helping brands track every time someone mentions them online. Their program is great because it fits into so many niches: PR agencies, customer service consultants, and even SEOs use it for “unlinked mention” building.

They’ve tiered their program (Bronze, Silver, Gold) to reward those who treat it like a real partnership rather than just a side hustle. It’s a very “showy” tool with great visualizations, which makes for excellent demo videos.

• The earnings: Tiers range from 20% to 30% recurring commission based on how many paid customers you’ve brought in.

• Why it wins: You get a “Program Buddy” (a real human at Brand24) whose entire job is to help you succeed and provide you with early access to new features.

Mailmodo Program

Mailmodo is shaking up the email world with “AMP for Email,” which lets people fill out forms or book meetings right inside their inbox. Being a partner for a “category-disrupting” tool like this is great because you aren’t just selling “another email tool”; you’re selling a way to double conversion rates.

It’s a fresh, exciting pitch for clients who are bored with standard newsletters and their kit is top-notch, featuring creative ideas specifically for TikTok, LinkedIn, and YouTube.

• The earnings: You get a 20% recurring monthly commission for every paid customer you bring on board.

• Why it wins: Since they are the “world’s first no-code AMP email platform,” you have a massive “first-mover” advantage when pitching this to your audience.

Constant Contact Business Partner Program

Constant Contact is one of the “Founding Fathers” of email marketing, and their partner program is as stable as it gets. They have different tracks for “Agencies” (who want to manage clients) and “Business Partners” (who just want to refer and earn).

They are big on local communities, so if you host workshops or seminars for small businesses, they will actually provide you with materials and support. It’s a “safe” recommendation for clients who aren’t tech-savvy and just want something that works.

• The earnings: They offer a mix of revenue sharing, performance-based bonuses, and even the option to pass discounts along to your clients instead.

• Why it wins: You get a free “Partner Account” with up to 10,000 contacts so you can use the tool for your own marketing while you sell it.

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Ecommerce and web builders

Building an online store is no longer just about “making a website”: it’s about creating a full-blown digital engine that handles payments, inventory, and global shipping.

For partners, this is the ultimate “high-stakes” niche because when a client’s store is making money, they will never cancel the software that powers it.

In 2026, the focus has shifted toward “omnichannel” selling, meaning the best programs are the ones that help you connect a client’s TikTok shop, their retail POS, and their web storefront into one seamless dashboard.

Shopify Partners

Shopify is still the undisputed heavyweight champion of ecommerce, and their partner program is massive for a reason. In 2026, they’ve added some serious “booster” incentives, like a $500 bonus for every new merchant referral on top of your usual cut.

They offer different tracks whether you’re a “Service Partner” building custom themes or a “Technology Partner” building apps.

It’s a very safe bet because “Shopify” has become the default answer for almost anyone starting a brand, making your sales pitch half-finished before you even start.

• The earnings: You earn a 20% monthly recurring commission on subscription fees for Basic, Shopify, and Advanced plans; for Plus/Enterprise deals, there’s often a hefty one-time $2,500 payout.

• Why it wins: The Shopify Academy gives you free access to “development stores,” so you can build and test your client’s site for as long as you need without paying a dime until the day you transfer it over.

BigCommerce Partner Program

If Shopify is for everyone, BigCommerce is for the serious, high-volume players who need “Open SaaS” flexibility.

Their partner program is built around “co-selling,” meaning their internal sales team actually works with you to help close complex enterprise deals. They are famous for having way more out-of-the-box features than their competitors, which saves you from having to buy and manage 20 different apps for a single client.

It’s the perfect choice if you’re working with established brands that are outgrowing their current platform and need a more robust, scalable engine.

• The earnings: They offer competitive tiered revenue sharing, often starting around 20% recurring, plus additional incentives for “preferred” partners.

• Why it wins: You get a dedicated Channel Manager whose entire job is to help you win deals and grow your agency’s BigCommerce practice.

Wix Studio for Partners

WWixix has moved way beyond “simple site builder” territory with the launch of Wix Studio, their dedicated platform for agencies and freelancers. They’ve gone all-in on revenue sharing, even offering a cut of the transactions processed through Wix Payments on your clients’ sites.

This is a game-changer because you aren’t just getting paid for the software; you’re getting a tiny slice of the client’s actual sales.

It features a “Legend” tier that rewards long-term partners with the highest payouts and exclusive access to the Wix Marketplace for leads.

• The earnings: You can earn up to 30% revenue share on yearly site plans, plus a small percentage (up to 0.10%) on all client sales processed via Wix Payments.

• Why it wins: It includes a “co-branding” feature that lets you put your agency logo on the client’s dashboard, keeping your brand front and center every time they log in.

Webflow Partner Program

Webflow is the darling of the design world because it gives you “total creative control” without writing a line of code. Their program is split: the Affiliate track is great for creators and educators, while the Certified Partner program is for the heavy-lifting agencies.

In 2026, they’ve kept their legendary “50% for a year” model which is one of the highest initial payouts in the industry. It’s an easy sell for clients who want a “high-end” custom feel that doesn’t look like a generic template.

• The earnings: Affiliates earn a massive 50% revenue share on a new customer’s first 12 months of subscription fees.

• Why it wins: The 90-day cookie window is incredibly generous, ensuring you get paid even if a designer takes their time pondering over a “Pro” plan.

Duda White Label Program

Duda is specifically built for agencies that need to build a lot of websites fast. Unlike other builders, Duda is “white-label first,” meaning you can completely rebrand the editor, the login screen, and the support materials as your own.

It’s perfect for “niche” agencies that build sites for specific industries (like 50 different law firms or 100 dentists) because you can create your own templates and push updates to all of them at once.

It’s less about a “referral fee” and more about giving you the infrastructure to run your own software company.

• The earnings: You set your own pricing; you pay Duda a wholesale “per-site” cost (which gets cheaper as you scale) and keep 100% of the markup you charge your clients.

• Why it wins: Their “Client Management” tools are built-in, allowing you to give clients limited access to edit their own text or images without them breaking your beautiful design.

WP Engine Agency Partner Program

WP Engine is the “luxury” version of WordPress hosting, focusing on speed, security, and enterprise-grade performance. Their agency program is world-class, offering recurring commissions for 12 months on every plan you refer. They’ve added a “Strategic” tier for 2026 that unlocks a 12% recurring cut, which is huge for high-ticket hosting.

It’s a great recommendation for clients who have high traffic and can’t afford even a second of downtime.

• The earnings: You earn between 8% and 12% recurring commission for 12 months, or you can opt for high one-time payouts (often starting at $200+ per referral).

• Why it wins: You get a “Free Agency Partner Account” with unlimited staging sites and premium themes, saving your agency thousands in overhead costs.

Kinsta Affiliate Program

Kinsta is another premium hosting powerhouse, but they stand out because they offer lifetime recurring commissions. Most hosting companies pay you once and forget you; Kinsta pays you as long as the client stays. They host everything from WordPress to databases and applications, giving you multiple ways to earn from a single client. Their churn rate is famously low (under 4%), so once you refer someone, that commission check is basically a “set it and forget it” asset.

• The earnings: You get a one-time “bootup” bonus between $50 and $500, plus a 10% monthly recurring commission for the life of the customer.

• Why it wins: They provide a custom-built affiliate dashboard that is actually easy to use, showing you exactly when your next PayPal payout is landing.

SiteGround Program

SiteGround is the go-to for mid-range clients who need better-than-average hosting without the enterprise price tag. Their program is unique because it’s “performance-based”: the more people you refer in a single month, the more you get paid per person. This makes it a favorite for “deal hunters” and bloggers who can drive high volume. They also pay out weekly, which is great for maintaining cash flow in a fast-moving agency.

• The earnings: Payouts scale from $50 per sale (for 1-5 sales/mo) up to $100+ per sale if you’re moving more than 20 accounts a month.

• Why it wins: They offer a “one month free” trial that you can give to your audience, which is a massive conversion-booster when you’re trying to get someone to switch hosts.

Elementor Program

If you work in the WordPress ecosystem, you already know Elementor. They’ve dominated the “page builder” market and have recently expanded into their own hosting services. Their 2026 program is incredibly lucrative, paying up to 55% on first-time purchases of their “Elementor One” all-in-one plans. It’s an easy sell to the “DIY” crowd or small business owners who want to manage their own site updates but want a professional-grade builder to start with.

• The earnings: Earn a high-impact 45% to 55% commission on the first purchase of an Elementor subscription or hosting plan.

• Why it wins: Trusted by 13% of the entire web, the brand name is so strong that you rarely have to explain what it is - people just want to know how to get the Pro features.

Spocket Program

Spocket is the premier app for the “dropshipping” niche, connecting ecommerce stores with high-quality suppliers in the US and EU. Their partner program is a tiered system (Bronze, Silver, Gold) that rewards you for the total number of subscribers you bring in.

In 2026, they’ve leaned hard into AI to help merchants find “winning products,” making it a very trendy tool to promote. It’s a great “add-on” recommendation if you’re already helping a client set up a Shopify or Wix store.

• The earnings: You can earn up to 30% recurring commission, which can add up to over $1,000 per subscriber in your first year if they stay on a top-tier plan.

• Why it wins: They use PartnerStack for their dashboard, which is arguably the most user-friendly affiliate platform on the planet for tracking your real-time earnings.

Looking for a beneficial partnership?

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The AI wave

The AI world in 2026 is moving at light speed, and the “AI wave” section of your reseller portfolio is where you’ll find the highest margins right now.

Businesses aren’t just curious about AI anymore; they’re terrified of being left behind, which makes these tools an incredibly easy sell.

The beauty of these programs is that they solve massive problems (like 24/7 support or video production) in a way that feels like magic to your clients.

CustomGPT.ai White Label Program

CustomGPT.ai is the heavyweight champion for agencies that want to offer “private” AI.

It’s a platform that lets you build secure, business-grade chatbots trained specifically on a client’s own data - without the AI “hallucinating” or making stuff up. Their white-label tier is a total game-changer because it lets you strip away their branding and host the builder on your own domain.

It’s perfect for regulated industries like healthcare or legal where data security is the number one priority.

• The earnings: You pay a flat monthly platform fee (starting around $499 for white-label) and then set your own prices, allowing for 2x or 3x markups on every client you bring in.

• Why it wins: It supports over 1,400 document formats and is SOC2 compliant, meaning you can confidently pitch this to enterprise-level clients who wouldn’t touch a “basic” bot.

eesel AI Program

If CustomGPT is the enterprise beast, eesel AI is the “speed-to-market” specialist. It’s designed to turn a company’s existing knowledge base (Google Docs, Notion, Slack) into a functional support bot in literally one click.

Their partner program is gaining massive traction in 2026 because it’s so low-friction; you can demonstrate a working bot to a lead during a 15-minute coffee chat. It’s the ultimate “foot-in-the-door” tool for agencies looking to start their AI consulting journey.

• The earnings: They offer a high-tier recurring commission structure, typically ranging from 20% to 40% for the first year of a referral’s subscription.

• Why it wins: The setup is so fast that you can offer “AI-support-as-a-service” with almost zero technical overhead or development time.

Zendesk AI Partner Program

Zendesk has fully pivoted into an “AI-first” service solution, and their partner program has followed suit.

In 2026, they focus heavily on their “AI Agents” and “Copilot” features, which help human agents work faster while bots handle the easy stuff. As a partner, you aren’t just a reseller; you’re a “Solution Consultant” who helps companies architect their entire customer experience.

It’s a high-prestige program that requires certification, but the deal sizes are some of the largest in the industry.

• The earnings: You earn through a mix of referral commissions and lucrative service fees for implementing their advanced AI bundles (which can cost $150+ per agent).

• Why it wins: They provide you with “Qualified Leads” and co-selling support from their internal sales team once you reach their higher partner tiers.

Intercom Partner Program

Intercom is the “cool kid” of the AI world, and its “Fin” AI agent is one of the most sophisticated on the market. Their program is split into a Referral track for quick commissions and a Service track for agencies that want to do deep implementation work.

In 2026, they’ve added massive incentives for partners who help migrate legacy call centers over to their AI-powered messenger. It’s a great fit if your clients are tech startups or modern e-commerce brands who want a premium, sleek chat experience.

• The earnings: Referral partners earn account credits or commissions, while Service partners can build high-ticket monthly retainers around managing a client’s “Fin” AI resolutions.

• Why it wins: They offer an “Early Stage” program with 90% discounts that you can offer to your startup clients, making it almost impossible for them to say no.

ChatBot

As part of the broader Text Partner Program, ChatBot gives you the best of both worlds: a world-class AI builder and the stability of a 20-year-old tech giant. It’s a “no-code” platform that uses a visual drag-and-drop builder, making it a favorite for creative agencies that don’t want to hire developers.

Since it integrates natively with LiveChat and HelpDesk, you can upsell it to existing clients as a 24/7 “front-line” for their support team.

• The earnings: You get that sweet 22%-25% lifetime recurring commission that scales as you bring in more revenue across the entire Text ecosystem.

• Why it wins: You get a 120-day cookie window and access to a dedicated Partner App where you can manage all your chatbot clients from one single screen.

BotPenguin White Label Program

BotPenguin is a “reseller-first” platform that was built from the ground up to be sold by agencies. For a fixed annual fee, they give you a “business-in-a-box” where you can create unlimited chatbot accounts for your clients under your own brand.

Their 2026 update includes powerful “WhatsApp Automation” and “Voice Bots,” which are currently the two highest-demand areas in AI. It’s arguably the most cost-effective way to launch your own AI software agency without actually writing any code.

• The earnings: After paying the partner fee (starting at $1,200/year), you keep 100% of the subscription revenue you charge your clients, allowing for massive ROI.

• Why it wins: It’s “omnichannel,” meaning you can sell bots that work on websites, Facebook, Telegram, and WhatsApp all from the same dashboard.

Taggbox Program

Taggbox is where AI meets marketing, specifically through “User Generated Content” (UGC).

Their AI engine scours the web for mentions of a brand and then turns those social posts into shoppable galleries or trust-building widgets. It’s a massive hit for ecommerce agencies in 2026 because it’s a “performance” tool: it directly increases conversion rates.

Their dashboard is one of the best in the business, giving you deep insights into which of your links are converting best.

• The earnings: They offer a solid 30% recurring commission on every sale, with some tiers reaching as high as 40% for high-volume partners.

• Why it wins: They provide a massive 90-day cookie window and a “high LTV” (lifetime value), because once a brand sees their sales go up, they never stop using the tool.

Robofy White Label Reseller

Robofy is the “silent partner” for agencies that want to provide AI chatbots with zero fuss. They offer a unique “Self-Hosted” option where you can actually get the source code and host it on your own servers, giving you total ownership of the data. Their pricing is incredibly aggressive, and they don’t charge any per-client commissions or royalty fees once you’ve bought into their reseller plan.

It’s a “set it and forget it” solution that’s perfect for IT firms and MSPs.

• The earnings: With a one-time or annual investment, you can theoretically earn $25,000+ a year just by charging 50 clients a modest $40/month fee.

• Why it wins: You get complete control over license management, meaning you can create, delete, or pause client accounts instantly from your own admin panel.

ManyChat Partner Program

ManyChat is the undisputed king of “Chat Marketing,” especially on Instagram and WhatsApp. Their partner program is highly prestigious and offers some of the highest commission splits in the entire SaaS world (up to 50%!).

In 2026, they are the go-to for agencies that run “DM Automation” campaigns to help influencers and brands grow their follower counts and sales. If you’re a social media agency, being a ManyChat Partner is basically a requirement to stay competitive.

• The earnings: You can earn up to a 50% revenue share for the first 12 months of a customer’s subscription, which is unheard of for a product this popular.

• Why it wins: Top-performing partners get “VIP access” to early tools and can even be featured on ManyChat’s official marketing channels to get free leads.

Descript Program

Descript is the AI tool that “fixed” video and audio editing by making it as easy as editing a Word document.

For partners, it’s a fantastic recommendation because the “Overdub” feature (which clones your voice) is a literal show-stopper in demos. While it doesn’t have a traditional “white-label” track, its program is a staple for content marketing agencies and podcast consultants.

In 2026, as every business becomes a “media company,” the demand for Descript is at an all-time high.

• The earnings: You earn a 15% recurring commission for the first year of every Creator or Pro subscriber you refer.

• Why it wins: It has a “sticky” factor of nearly 100% - once a creator learns to edit video by deleting text, they will never go back to a traditional timeline editor.

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Operations and security

In 2026, operations and security tools are the ultimate non-negotiables. While marketing budgets might fluctuate, businesses will never stop paying for the systems that hold their data, run their payroll, or keep their hackers at bay.

For a reseller, these programs offer the “stickiest” revenue possible - once you integrate a client into these systems, they are usually customers for life.

Notion Solutions Partner Program

Notion has evolved from a simple note-taking app into a full-blown “AI-powered Operating System” for businesses.

Their partner program is split into Sales Partners (who source deals) and Consulting Partners (who build custom workflows).

In 2026, the big money is in being a “Notion Architect” - helping companies replace five different expensive tools with one highly customized Notion workspace.

It’s a very prestigious program that requires certification, but it places you directly in Notion’s official directory.

• The earnings: Partners earn a recurring margin on license resales plus high-ticket service fees for custom implementation and “Notion AI” setup.

• Why it wins: You get early beta access to new features and a dedicated Partner Success Manager to help you pitch enterprise-level deals.

FreshBooks Program

FreshBooks is the go-to accounting tool for freelancers and small agencies, making it an incredibly natural recommendation for consultants. Their program is run through the Awin network and is famous for having some of the highest payouts in the “FinTech” space.

They’ve added massive incentives in 2026 for partners who refer clients to their “Select” enterprise plans. It’s an easy sell because the platform is so much more user-friendly than “old-school” accounting software.

• The earnings: You earn up to $200 per paid subscriber plus $10 just for every free trial sign-up you generate.

• Why it wins: They offer a massive 120-day cookie window, meaning you get paid even if your client takes months to move their books over.

Microsoft Cloud Solution Provider (CSP)

The Microsoft Cloud Solution Provider program is the “bread and butter” for IT providers and MSPs globally. In 2026, Microsoft has gone all-in on Copilot for Microsoft 365, and partners are the ones leading the charge to deploy AI across the corporate world.

It’s a complex program to join, but it gives you the keys to the most used software on the planet. You aren’t just a reseller; you are a “Digital Transformation” partner for your clients.

• The earnings: You earn healthy margins on every license (M365, Azure, Dynamics) plus significant “incentive rebates” for hitting growth targets.

• Why it wins: The brand name is bulletproof, and the “Partner Concierge” service provides one-on-one advisory to help you close technical deals.

NordVPN Program

In an era of remote work and increasing cyber threats, NordVPN is a “must-have” security staple. Their program is one of the highest-converting in the world because everyone recognizes the brand.

In 2026, they expanded their partner offerings to include NordPass (password manager) and NordLayer (business VPN), giving you multiple security angles to pitch. It’s a high-volume play that works perfectly for tech reviewers, bloggers, and IT consultants alike.

• The earnings: You get a massive 36% to 40% commission on every new sale, with recurring commissions on renewals in many regions.

• Why it wins: They offer a 30-day cookie and “poaching protection,” ensuring you get the credit for the leads you bring to the site.

Slack (Salesforce) Consulting Partner

Since being acquired by Salesforce, Slack has shifted its partner focus toward deep “Digital HQ” implementations. You don’t just “refer” Slack; you build custom “apps” and integrations that connect a client’s entire tech stack into their chat windows.

It’s a high-level program that requires you to join the Salesforce Partner Community. It’s perfect for agencies that specialize in “Change Management” and helping teams work more efficiently.

• The earnings: While referral fees exist, the real profit is in implementation services, which can range from $5,000 to $50,000 per project.

• Why it wins: Being a “Slack-Certified Consultant” gives you instant credibility with tech-forward companies and startups.

Airtable Services Partner Program

Airtable is the leader in the “Low-Code” movement, and their Services Partner program is built for people who love building custom databases.

They’ve moved aggressively into the enterprise space in 2026, and they need partners to help big brands build complex “connected apps.” It’s an “accredited” program, meaning you have to prove your skills, but once you’re in, you get direct lead referrals from Airtable’s own sales team.

• The earnings: Partners earn through a mix of revenue share on license sales and high-margin consulting for building custom “Bases.”

• Why it wins: You get a dedicated Partner Manager and access to “Solution Kits” that help you replicate successful setups for new clients.

ClickUp Partner Program

ClickUp is the fastest-growing project management tool in the world, and its “Everything” app makes it a very easy sell. Their affiliate program is super straightforward, paying you just for getting people to sign up for a free workspace.

For agencies, their “Solution Partner” track offers even deeper rewards for managing client accounts. In 2026, they’ve added tiered bonuses - the more sign-ups you send, the higher your “per-user” payout becomes.

• The earnings: Earn up to $25 per new workspace signup, with bonus opportunities and custom reporting for high-volume referrers.

• Why it wins: They provide “ready-to-use” marketing assets and dedicated landing pages, making it a “plug-and-play” revenue stream.

Asana Solutions Partner

Asana focuses on “Work Management” for distributed teams, and their partner program is designed for professional service firms.

They have a very clear “Advancement” path where you get more benefits (like co-selling opportunities) as your Asana practice grows.

It’s a great fit for agencies that already do a lot of business consulting or “Agile” coaching. In 2026, their focus is on “AI Work Management,” giving you fresh talking points for your clients.

• The earnings: Partners earn through referral commissions and service revenue from implementing Asana’s enterprise features.

• Why it wins: You get a free “Internal Use” account for your own agency and access to their “Partner Learning Center” to stay certified.

Gusto Partner Program

Gusto is the gold standard for modern payroll and HR, and their “Gusto Pro” dashboard is a dream for accountants and business advisors. They’ve built a program that actually makes your life easier by automating all the messy payroll tasks for your clients.

In 2026, they are leaning hard into “People Advisory,” training you to be more than just a bookkeeper. It’s a very “sticky” referral - once a company is on Gusto payroll, they almost never leave.

• The earnings: Earn up to $1,000 per new customer referral, or opt for a 10%-15% lifetime revenue share.

• Why it wins: They give you free payroll and HR tools for your own firm, plus a featured listing in their Partner Directory to help you find new clients.

Vendasta Marketplace

Vendasta is the “Secret Weapon” of the agency world - it’s a massive white-label marketplace that lets you resell hundreds of different SaaS products from one spot. Instead of joining 50 different programs, you join Vendasta and get access to Google Workspace, Microsoft 365, and dozens of AI tools all under your own brand.

It’s a “reseller-in-a-box” solution that handles the billing, fulfillment, and reporting for you.

• The earnings: You buy software at wholesale prices and set your own retail markups, keeping 100% of the profit.

• Why it wins: It includes a “Client-Facing Portal” where your customers can log in to see all their tools, with your agency’s logo at the top.

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How do you actually pick “the one”?

With 50 amazing options, it’s easy to feel like a kid in a candy store. But before you start signing up for every partner portal on this list, take a breath. The “best” program isn’t necessarily the one with the highest commission - it’s the one that fits into your existing workflow like a missing puzzle piece.

Here is my quick-and-dirty framework for choosing your next revenue stream:

• Check the “stickiness”: Look for tools that become the backbone of a business. A client might switch their social media scheduler on a whim, but they’ll almost never move their CRM (HubSpot) or their primary communication tool (Text).

• Decide on your “vibe”: Do you want to be a silent referrer (affiliate), a hands-on expert (solution partner), or the face of the brand (white label)? If you want to own the client relationship entirely, go for something like EngageBay or CustomGPT.

• Look at the support, not just the cash: High commissions are great, but a program that gives you a dedicated partner manager and pre-made marketing assets (like Text, Semrush, or Monday.com) will save you hundreds of hours of work.

• Follow the AI value: In 2026, clients are willing to pay a premium for anything that saves them time using AI. Tools like ChatBot, eesel AI or ManyChat are currently some of the easiest conversations you can have with a prospect.

At the end of the day, the most successful resellers are the ones who genuinely believe in the product. Pick a tool you’d use for your own business, and the selling part will happen almost by accident.

FAQs

1. What are the best reseller programs for marketing agencies in 2026?

The best reseller programs for agencies today are those that offer a mix of recurring revenue and dedicated partner support. Leading options like the Text Partner Program, HubSpot, and Vendasta are top picks because they provide comprehensive support and marketing materials that help agencies scale quickly.

2. How does a SaaS reseller program actually work?

In a standard SaaS reseller program, you partner with a software provider to sell their products to your client base. You either earn a commission on every sale (referral model) or buy licenses at a wholesale discount to sell at your own pricing (reseller model), creating a sustainable new revenue stream for your business.

3. What is a white label reseller program?

A white label reseller program allows you to sell a third-party software under your own brand. This means you can add your logo, use a custom domain, and set your own margins, allowing digital marketing agencies to appear as the original developers while keeping full ownership of customer relationships.

4. Can I set my own pricing as a software reseller?

Yes, most white label and solution partner programs give you the flexibility to set own pricing. This is a core part of the reseller business model, allowing you to bundle the software with your own services, like implementation or consulting, to increase your total deal value.

5. What kind of partner support should I expect?

The right partner program should offer dedicated support, including a partner dashboard for tracking leads and training resources to get your team up to speed. High-quality programs also provide marketing resources and sales enablement tools to help you land enterprise clients more effectively.

6. Why is recurring revenue important for managed service providers (MSPs)?

For managed service providers, recurring revenue is the holy grail of stability. By reselling SaaS tools like security suites or customer engagement platforms, MSPs can ensure a predictable monthly income that scales as their client base grows, rather than relying on one-off project fees.

7. Do I need technical expertise to join a reseller program?

Not necessarily. Many modern SaaS tools are built on no code platforms, meaning you don’t need to be a developer to sell them. However, having some technical expertise helps when offering implementation services or managing seamless integrations for more complex enterprise clients.

8. How do marketing agencies benefit from reselling social media management tools?

By using a white label reseller program for social media management, agencies can provide a branded “all-in-one” portal for their clients. This improves client management and makes the agency’s service offerings feel more professional and integrated, leading to higher retention.

9. What are the key features of a good partner portal?

A dedicated partner portal should be your “command center.” It needs a clear partner dashboard to track commissions, access to marketing materials, and a library of training resources to help your sales and support teams succeed.

10. How do I choose the best saas reseller programs for my business?

Focus on alignment. Look for software reseller programs that complement your existing service delivery and solve a real problem for your clients. Check for global brand recognition, the quality of technical support, and whether they offer complete white label branding to protect your agency’s identity.