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SEO increases visibility by ranking your content higher on search engines and offers an incredible return on investment. Statistics show that 44% of companies use SEO, while 50% of marketers mention it offers a better ROI than any other marketing strategy. However, manually implementing SEO strategies and keeping track of all necessary SEO metrics can be quite challenging. That's where the best SEO tools for an agency come in!
These tools allow you to do all the SEO tasks for your clients hassle-free, whether it's keyword research, content writing and editing, or competitor analysis.
If you struggle to find the right tools for your search engine optimization needs, this article is for you. It'll cover everything from the popular SEO tools for agencies to their benefits, and more. Let's begin!
Benefits of SEO Tools for Agency
Having access to reliable and easy-to-use SEO tools for an agency makes your SEO strategy stronger and also provides you with valuable insights. Here's an overview of the benefits of these tools:
Analyze Competitor's SEO Strategy
The digital marketing industry is quickly growing, and to stay ahead, you must monitor your competitors. Fortunately, SEO tools for agencies help in this regard. These tools allow you to scrap competitors' websites, giving you a peek into their traffic and rankings.
You can also see who their target audience is and where their backlinks are coming from. This allows you to find gaps in your client's strategy and replicate successful SEO tactics that are sure to bring measurable results for your clients.
Backlinks and Keywords
79.7% of SEO professionals consider link building a critical part of their strategy, while 93.8% of link builders say link quality is way more important than link quantity. Looking at these statistics, you must be looking for high-quality backlinks for your clients.
If so, SEO tools for agencies have your back. These tools provide you with all the details, such as where the links are coming from, the authority of linked sites, and anchor text.
You can then connect with those sites to get links for your clients, helping them rank higher in search engines. Not only this, but you also get to know about the keywords competitors are ranking for and add them to your list.
→ Read How to Start a Marketing Agency? A Step-By-Step Guide
Time and Money Saving
Manually running audits on a client's website can take a lot of your time and resources. Fortunately, SEO tools can take over this extensive task! They analyze your client's website and other content for issues like:
- Missing page titles
- Broken links
- Missing meta descriptions and more
You get a report that serves as a clear roadmap for what requires fixing on the website. The best part is that these reports generally come at a much lower expense than what you would pay to a human auditor.
In addition, you can rely on the LiveChat Solution Program, which provides many advanced tools to create digital products for your end clients. For instance, you can integrate the LiveChat feature into their daily business communications, allowing them to respond quickly to customer queries and concerns.
Best SEO Tools for Agency
Here's a list of the best SEO tools for agencies that can streamline everything, whether it's writing, proofreading, competitor analysis, or reporting and analytics:
SEO Writing Tools
Firstly, let's discuss the SEO writing tools that help you create content and also make it easy to fine-tune it for better engagement. For instance, you can try Grammarly to rectify all grammatical mistakes, Surfer SEO to optimize website posts or blogs, and Hemingway to enhance overall content readability.
Jasper
If the end client doesn't have the budget for a professional writer, Jasper can be a great starting option. You can rely on this tool to create various content, from interesting blog posts to fun social media posts.
It supports over 30 languages and ensures that sentences are grammatically correct. However, when it comes to complex topics, Jasper may not be very accurate and give vague responses.
Key Features
- Generate content based on prompts like titles, headings, or a few sentences.
- Supports editing of the text like making words or phrases bold, adding headers, or incorporating links
- Rewrite sentences to make them sound better and fix grammatical issues
Use Case
Jasper AI's user-friendly interface resembles Google Docs, making it easier to use. All you need to do is enter a prompt like, “Write a 1000-word article on how to update iOS to the newer version,” Jasper will do the job for you. However, to get better results, try to give a descriptive prompt by mentioning keywords, target audience, and any CTA preferences.
It will provide you with a step-by-step guide within a few seconds without any grammatical issues. You can also run it through Jasper's integrated plagiarism checker to find matching text and evaluate overall originality.
Pricing
Jasper AI costs $39/month for one user seat.
Note: AI writing tools aren't very authentic, so use them only if you are just starting out and have limited resources!
Surfer SEO
To optimize an article or any other content to rank higher on search engines, Surfer SEO is one of the best SEO tools for an agency. It's a cloud-based platform that analyzes your content against those already ranking on Google.
It scrapes websites and identifies on-page components like main or secondary keyword usage, LSI keywords, meta tags, media elements, and word count. You can then use this information to curate content that's sure to make a place at the top of SERPs, bringing high visibility for the client.
Key Features
- Content editor that provides real-time feedback on your content, including keyword suggestions and word count
- Use Natural Language Processing (NLP) to improve the overall quality of the content
- Analyze competitor’s content and come up with an outline that covers all important topics
Use Case
For instance, you have to optimize an article titled “Best Electric Fish Finders in 2025.” You only need to enter the target keyword, and the tool will immediately come up with heading suggestions, suitable word count, and NLP terms to add. Just follow the Surfer SEO suggestions, and you'll be golden. However, don't over-optimize the content; it will make it sound robotic.
Pricing
For Surfer SEO, you have to pay $79/month!
→ Read How to Build Long-Lasting Digital Marketing Agency Partnerships?
Grammarly
If you are tired of handling grammatical errors in your client's underperforming content, it's time you befriend Grammarly.
As the name implies, Grammarly is an AI-powered writing assistant that thoroughly checks each and every word of the content for spelling, grammar, and punctuation errors. There are also suggestions on how you can improve the quality, tone, and clarity of the content so the readers can understand, enjoy, and engage with the content.
Key Features
- Pinpoint and rectify all grammatical and punctuation mistakes
- Tone detection feature that offers suggestions to maintain the right text for a particular context
- Integration with multiple platforms like Microsoft and Google Docs allows your team members to work together on a particular project for enhanced productivity
- Check plagiarism and AI probability to make sure the content you deliver is 100% original
Use Case
Grammarly is the go-to tool for every marketer, author, writer, and publisher. All you need to do is paste the content in the tool and get suggestions on grammatical and punctuation errors.
You can address each suggestion individually, and the whole content will be polished within minutes. The tone-changing tips are a bonus as they help align the client's message with audience expectations for a better experience.
Pricing
Grammarly is free, but it costs $30/month per member to access AI writing, plagiarism, and other features.
SEO Keyword Research Tools
Keywords are the terms or phrases that potential customers search to find a particular answer, product, or service. Digital marketing agencies need to find these terms and integrate them into the client's content to improve search engine rankings and attract the right audience.
Here are some of the best SEO tools that help you in keyword research for your search engine optimization efforts:
Ahrefs Keyword Explorer
The first one on the list is Ahrefs Keyword Explorer, which provides you with a list of keywords relevant to your client's business. Just enter a keyword or niche, and the tool will use AI to come up with highly relevant keywords that are already ranking on search engines.
Ahrefs isn't just limited to one search engine like Google; it also analyzes Amazon, YouTube, and Bing for keywords. With each keyword, you can see its search volume, difficulty, cost-per-click, and click-through rate.
You can also analyze competitor websites to find gaps in their strategy. Ahrefs offers a wealth of information; however, it has a slight learning curve that allows it to tap its true potential.
Key Features
- Extracts keywords from multiple search engines, including Google, Amazon, Bing, YouTube, and Yandex
- Detailed insights like keyword difficulty score, search volume, CPC, CTR, and more
- SERP overview to show you what pages are ranking for particular keywords and their backlink information
Use Case
Suppose an e-commerce business comes to you to optimize their product, Wireless Noise Cancelling Headphones, listings on Amazon.
You should put this phrase in Ahrefs to identify high-performing keywords specific to Amazon's search engine. You can then incorporate the most relevant terms in product titles and descriptions for enhanced visibility.
Pricing
The Lite Plan is around $129/month, which is great for new digital marketing agencies entering the field.
Semrush
In simple words, Semrush is a budget-friendly alternative to Ahrefs. Semrush offers a suite of keyword research tools and metrics that are sure to up the SEO game for your digital marketing agency.
Its Keyword Magic Tool provides you with a list of short—and long-tail keywords for a specific topic. Each keyword includes typical information like search volume and keyword difficulty.
However, what makes this tool stand out is that it offers a Trend Tab where you can see what topics or keywords are gaining popularity. You also get access to keyword clusters that target broader topics and even questions to create an FAQ section in the content.
Key Features
- Select and organize keywords, then track them using the Position Tracking feature for performance monitoring.
- Easily discover keyword clusters so you can target broader themes and topics.
- Insights into emerging keywords and topics so you can help your clients stay ahead
- Export selected keywords in CSV or XLSX formats to share with clients and in-house teams.
Use Case
For instance, if a client from the legal services industry needs your help improving their visibility for services like “personal injury attorney” or “real estate lawyer,” you can use the Semrush Keyword Magic Tool. Put in these terms, and you'll have a list of high-ranking keywords that competitor legal service providers are using.
You may get suggestions such as “best personal injury attorney near me” or “affordable real estate attorney.” Simply select and organize the keywords with high search volume and low keyword difficulty, which are likely to bring results. To brainstorm further, you can download the file in CSV or XLSX formats.
Pricing
Semrush costs about $60/month with a 7-day free trial.
→ Read How To Get the First SEO Clients For Your Agency
Ubersuggest
Another one of the best SEO tools for agencies is Ubersuggest, a one-stop solution for keyword research and competitor analysis.
You can use it to determine what content is getting backlinks, the client's site health, and other topics written on the given topic. This data is quite useful in finding high-quality keywords for your clients so they can excel in the digital era.
Key Features
- Conduct site audits and give you an overview of the client's site like total organic keywords and monthly traffic
- List of keywords and content ideas, along with their difficulty and volume
- Alerts you about what needs to be updated on the site for a more SEO-friendly experience
- Analyze the quality and quantity of clients' as well as competitors' backlinks for better link-building
Use Case
Let's say you get a client from the e-commerce industry selling gaming keyboards. You can then rely on Ubersuggest to conduct thorough SEO audits, such as determining their organic keywords and monthly website traffic.
From there, you can also explore a list of keywords and content ideas that competitors are using. Based on this information, you can help your clients create SEO-optimized content that increases their organic site visits and sales over time.
Pricing
Ubersuggest offers three free searches each day with limited analytics. However, to get a detailed overview, you need a Business plan, which is $20/month.
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Link Building Tools
For any digital marketing agency, link building is the core of its SEO strategy. Acquiring high-quality links for your clients improves their authority and creditworthiness, leading to a higher ranking in SERPs.
However, Ahrefs analyzed the link profiles of over 2 million domains and found that 66.5% of the links to these sites have been dead since 2013.
But don't stress out; here are a few of the best SEO tools empowering you to find quality links for your clients:
Moz
The first tool on the list is Moz, which helps you understand and increase a client's backlink profile. It gives you an overview of a website's domain authority and domain links, allowing you to quantify the site's strength.
This tool also gives detailed reports of backlinks that point toward a competitor's site. You can then locate sites that link to competitors but not to your clients and connect with them for further growth.
Key Features
- Gives information on what backlinks clients have lost or gained during a particular time
- Evaluate the quality of backlinks of your clients and identify spam links that may harm the website's reputation and ranking
- Offers detailed reports on competitors' backlinks, keyword rank tracking, anchor texts, and domain authority
Use Case
Let's say a client from the fashion industry reaches out to you because their domain authority has remained around 20 for the past three years.
You can simply paste the link to their website in the tool, and Moz will generate a detailed report showing whether the client has gained or lost any links recently.
If there's a significant drop, you already know it's the culprit behind poor domain authority. Use Moz to do a quick competitor analysis and list the backlinks that they have and your client doesn't. You can collaborate with those sites to improve DA.
Pricing
For small digital agencies or startups, the starter plan of this backlink analysis tool starts from $49/month.
Hunter
Hunter is an amazing tool that enables you to connect with potential backlink providers without any hassle. It offers features like Email Finder, which provides you with the email of a person or business to request a backlink.
To get backlinks from multiple websites, you can use the Domain Search feature and get a list of email addresses for all the domains.
Key Features
- Lightning-fast and reliable for extracting email addresses to request backlinks
- Domain Search feature can scrape multiple websites for email addresses
- Email Verification to ensure that the recipient's inbox or email address is active so you don't face delayed response issues
Use Case
For instance, if you are trying to get top-notch backlinks for your client who runs a fitness equipment store, try Hunter. You don't have to manually search the contact details; just add the site's link or other information in the tool, and it'll scrape the email address within minutes.
You may send an email to the site owner or content manager, driving credible links to the client's site and improving its domain authority.
Pricing
There's a free plan available, but to get advanced features, you need to pay for the starter plan, which is 49€/month.
Content Marketing Tools
Content marketing typically refers to the creation, distribution, and management of valuable content across different digital platforms to engage audiences.
Marketing agencies are responsible for content marketing, which helps businesses build awareness and achieve their branding goals. Statistics show that 82% of marketers are actively investing in content marketing.
Nonetheless, manually doing everything from creating unique posts to stunning graphics can be challenging. Not anymore; the following are the best SEO tools for agencies that make content marketing a breeze:
Contently
First founded in 2010, Contently is a content management platform that assists agencies in creating, distributing, and scaling content.
It easily integrates with MailChimp and Google Suite, so you can come up with different content strategies for different audiences. By analyzing the client's business, Contently gives you suggestions on what stories to create for better engagement.
Key Features The
- Analytics suite tells what content is performing better and what to do next to drive more interest
- Offer audience engagement metrics like page views per session, scrolling time, and more
- Connect you with hundreds and thousands of other content creators and videographers so you never run out of ideas
- Content Value Tracker feature that informs you about the worth of a client's website content and the ROI
Use Case
For instance, if your client runs a popular travel page targeted at enthusiasts who are always on the go, you cannot go wrong with Contently. This tool analyzes the client's content and suggests what's performing the best and what needs improvement.
For example, if you see that posts about “Hidden Travel Destinations” are getting the most views and likes, you can use Contently to create similar content.
Collaborate with videographers and storytellers on the platform who are willing to share their unique travel clicks and stories and make jaw-dropping posts for your client.
Pricing
The cost varies depending on your agency's needs and the features you want to access.
→ Read White Label PPC: How to Scale Your Agency Without Extra Staff
Buffer
Social media management is easy with Buffer, as it posts, schedules, and analyses the performance of all your social media marketing efforts from a unified location.
Whether it's Instagram, Facebook, LinkedIn, X, or even Pinterest, you can schedule content for all platforms. Buffer also offers detailed analytics on audience demographics and the type of content bringing in the most engagement.
Key Features
- Set specific time slots for when you want the posts to appear on the client's social media accounts
- Calendar snapshot of your past, present, and future posts for better content tracking
- AI assistant that helps you create content by offering topic ideas that will entice your audience
Use Case
Let's suppose you are offering content marketing services to a men's clothing business that wants you to take over their social media accounts.
In such a scenario, you can rely on Buffer. Its powerful AI assistant generates unique topics like “Winter outerwear ideas for men” or “Styling Tips for Events.”
Once the content is ready, schedule it to post at 5:00 PM across all platforms for a strong social media presence while your clients do what they can do the best: run their business.
Pricing
There's a 14-day free trial available, and after that, the pricing starts from $5/month for one channel.
Canva
Visual content is in great demand these days, and statistics show that content with relevant images gets 94% more views than content that doesn't.
Canva is one of the best SEO tools for agencies. It creates a variety of visual content, from presentations to social media posts. It's budget-friendly and has a low learning curve compared to tools such as Adobe Illustrator.
You get access to a wide variety of pre-designed templates and elements, including videos and royalty-free photos. There are AI design tools that further make it easy for you to create content for end businesses or clients.
Key Features
- Millions of royalty-free images and videos that you can use to design new content
- Over 4.5 million pre-designed templates ensure you can find the one that best suits the client's needs
- Resize tool to adjust the size of visual content as per different platforms with just a click of a button
Use Case
Let's say a Coffee Shop located in the heart of New York has reached out to you because it is struggling to make a mark on digital platforms. You can help them using Canva.
You can use the pre-designed, professional-looking templates available on Canva to design posts for Facebook and Instagram, such as “Happy Hour Discounts” or “New Seasonal Menu.”
Experiment with free yet high-quality coffee images and visuals that give the posts an authentic and tantalizing appearance, which is sure to get huge views and even increase foot traffic for the cafe.
Pricing
You can use the free version for basic tasks, but upgrading to Canva Pro costs $50 yearly per person.
BuzzSumo
Another one of the best SEO tools for the agency is BuzzSumo. It's a content marketing platform that helps businesses fulfill their key potential or performance indicators (KPIs). It allows you to discover trending topics within a niche and identify your client's competitors.
You can create content on the given topics and share it on social media platforms directly from the online application. If not, then you can plan the sharing for later by integrating BuzzSumo with Buffer.
Key Features
- Discover popular topics in the industry and filter them to see which materials come at the top on every platform
- Offer in-depth insights on keywords, content performance, and even the authors
- Brand monitoring feature that tells what people have to say about your client's business
Use Case
If a popular clothing store is unable to understand what people have to say about their products and how their content is performing, you can use BuzzSumo to ease their worries.
You can rely on its Brand Motioning feature and create notifications for their company name and material.
So whenever someone mentions or searches “Alice Clothing Store,” you get an alert. This gives you a glimpse of how the client's products are performing and allows you to reply if necessary.
Pricing
There's a free trial available, but the pricing starts from $199/month.
How to Choose SEO Tools for an Agency?
Struggling to find some of the best SEO software tools? Here are a few tips that make the whole process easy for you so you don't end up wasting your hard-earned money:
- Know Your Needs: The first step in choosing the best SEO agency tools is to get a clear understanding of your needs and go with the option that best meets them. For instance, if you want SEO data analytics and reporting tools, opt for Google Analytics or Google Search Console, but if you want a content marketing tool, BuzzSumo or Contently are suitable.
- Ensure Compatibility: Make sure the tools you choose integrate smoothly with your existing tech infrastructure and don't need further investment or upgrading.
- Budget: While it's understandable to go for the best SEO tools for the agency, don't forget to strike a balance between features and affordability. Only pick tools that offer the most value for your needs without overspending on features that you may not even utilize.
FAQ
SEO tools enable agencies to provide comprehensive SEO services to end clients, enhancing their satisfaction and revenue. Not only this, but agencies can use these tools to track their own performance and manage customers to help them stay competitive in the long run.
Yes, there are tools like Semrush and Moz that allow you to share detailed analytics reports with other agency members as well as end clients for better collaboration.
There are multiple SEO tools that agencies can use to help with content marketing, such as BuzzSumo, Contently, Canva, and Buffer. However, before making an investment in any of these content marketing tools, analyze all key features and choose the one that best aligns with your needs.
Conclusion
Choosing the best SEO tools for the agency isn't a complicated process if you are aware of the top options available and what to look for in them. However, if you want to enhance your digital marketing efforts further, you can avail yourself of our Solution Program. Integrate it into your SEO strategies and make communication with customers a breeze for your end clients!
