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If you’ve been in the value-added reselling business for a while, you’ve probably noticed a big shift. It’s no longer just about reselling. The real focus is on the value you add.
Thinking about becoming a VAR? Start with this key question: What extra services or products can I offer alongside my vendor’s solution? This is what sets you apart. It ensures:
- Customers get a complete package, not just a standalone product.
- You build long-term relationships instead of one-off sales.
- Your business stands out in a crowded market.
The VAR industry is booming. In fact, the global value-added services market is projected to hit $1.7 trillion by 2027. That’s a huge opportunity if you’re adding the right value.
Now, let’s go back to the basics and break down what it really takes to succeed as a value-added reseller.
What you’ll learn from this article
What a value-added reseller (VAR) is.
Discover how VARs enhance third-party products with services like integration, training, and support, making them more valuable for customers.
Learn about top VAR programs like LiveChat, HubSpot, Hootsuite, and more, that offer opportunities for resellers to provide valuable solutions and grow their business.
How to choose the right VAR program.
Get tips on selecting the best program based on product quality, customization options, recurring revenue potential, and support.
Transitioning from VAR to MSP.
Explore how shifting from a VAR to a managed service provider (MSP) model can boost your business by offering continuous, subscription-based services.
What is a value-added reseller?
A value-added reseller (VAR) is a business or individual that sells third-party hardware and software solutions, tools, or services, but with a twist. Instead of just reselling the product, they enhance it with additional services like custom integrations, training, consulting, or ongoing support. This creates a more complete solution tailored to the client’s needs.
Let’s say you want to resell LiveChat, a leading customer support and sales chat tool. Instead of just offering LiveChat subscriptions, you could:
- Set up and configure LiveChat so businesses don’t have to do the tech work.
- Integrate it with CRM and helpdesk software to streamline customer interactions.
- Provide training so teams know how to use LiveChat effectively.
- Offer ongoing support to ensure smooth operation and optimization.
By doing this, you’re not just reselling LiveChat. You’re making it more valuable for clients, which allows you to charge more for your expertise. That’s the power of the VAR business model. You don’t just sell software but make it work better for businesses while increasing revenue.
Best VAR programs to boost your business
Choosing the right value-added reseller program can set you up for long-term success. Look for one that aligns with your expertise, offers strong support, and provides solid revenue opportunities. The more value you add, your business and clients will thrive. Here are some ideas:
1. Text Solution Program
If you're looking to resell top-tier communication solutions while adding real value to your customers, the Text Solution Program is an opportunity worth exploring.
The program is designed for consultants, IT companies, and marketing agencies who want to integrate messaging and customer engagement tools into their clients' workflows.
How it works
- Join the program: Sign up and apply for access.
- Get a personal onboarding: Work directly with an expert to explore growth opportunities.
- Manage customer projects: Create product licenses and offer tailored solutions.
- Earn revenue: Establish yourself in the communication market while adding value to your customers.
Become a Value Added Reseller
Join our Solution Program, offer our products to your audience and gain a new revenue stream!
Partnership benefits
LiveChat offers a tiered partnership system with increasing rewards:
- Bronze tier: Access to demo accounts, educational resources, and professional onboarding.
- Silver tier: Recognition as a LiveChat professional, listing on their Marketplace (35,000+ customers), and co-marketing opportunities.
- Gold tier: A dedicated account manager, promotion among LiveChat’s customers, and a featured Partner status.
With powerful APIs, a Partner Dashboard, and a growing Marketplace, LiveChat equips resellers with all the tools they need to succeed. Plus, with brands like Huawei, PayPal, and IKEA already trusting the platform, you’re offering a proven solution.
The LiveChat Solution Program is a strong choice if you want to help businesses improve customer engagement while securing a steady revenue stream.
2. HubSpot solution partner program
If you're looking for a reseller program that goes beyond just selling software, the HubSpot solution partner program is a great choice. It’s designed to help businesses offer marketing, sales, web design, and CRM solutions while growing alongside their clients. The program focuses on long-term success, ensuring you and your clients grow together.
The benefits are not limited to:
- Full-service offerings: From marketing and sales to CRM implementation and web design, you can provide your clients with a complete solution.
- Expert-guided growth: HubSpot’s team helps you create strategies that drive real results.
- Client-first approach: Your success is directly tied to how well your clients do, and HubSpot ensures you have what you need to support them.
- Flexible partnership tiers: Choose between the solutions provider package ($25/month) for entry-level benefits or the solutions partner package ($400/month) for advanced support and resources.
This program is perfect if you want to expand your services, build stronger client relationships, and grow your business with HubSpot’s trusted tools and expertise.
3. Hootsuite’s partner
Suppose you're in the business of social media management or marketing. In that case, the Hootsuite partner program lets you sell Hootsuite’s industry-leading social media tools to your clients while benefiting from sales commissions and additional perks.
Hootsuite is a go-to name in social media management, and this program gives you everything you need to market, sell, and support their platform. Whether a freelancer, agency, or business, you can leverage Hootsuite’s brand, expertise, and resources to strengthen your service offerings.
The key benefits include:
- Milestone-based incentives: The more you sell, the more rewards and support you unlock.
- Revenue opportunities: Earn commissions on every successful sale of Hootsuite subscriptions or services.
- Comprehensive training: Hootsuite provides in-depth onboarding and enablement programs to ensure you’re equipped to sell and support clients.
- Collaborative marketing: Join forces with Hootsuite for co-branded campaigns and events to boost your reach.
This program is a solid choice for anyone looking to add a powerful social media management solution to their offerings while earning extra revenue.
4. Semrush reseller program
Semrush is a digital marketing leader, and the reseller program gives resellers access to its tools, resources, and support. It allows businesses, agencies, and freelancers to resell Semrush’s powerful suite of marketing tools while offering their clients top-tier SEO, content marketing, lead generation, and more.
Whether focused on SEO, email marketing, or social media, you can integrate Semrush’s features into your services and provide more value to clients.
Some of the perks include:
- Secure integration: Seamless and safe access to Semrush’s data and tools to streamline operations.
- Customization and Flexibility: Use OAuth authorization to integrate specific metrics and tailor client solutions.
- Training and support: Get the guidance needed to scale marketing and sales strategies.
- Competitive edge: Offer a wide range of digital marketing services to stand out.
- Performance tracking: Use Semrush’s analytics to measure results and show value to clients.
If you're in digital marketing, this program helps you grow your offerings using Semrush’s industry-leading tools.
5. Pipedrive solution partner program
Pipedrive’s solution program offers businesses a powerful CRM along with professional services like sales consulting, onboarding, and customization. Whether you're an agency, consultant, or IT professional, this program offers multiple ways to generate revenue.
The key benefits are:
- Flexible earning options: Choose between revenue sharing, commissions, or discounts with Elite (Tier 1) and Premier (Tier 2) models.
- Royalty-free licenses: No ongoing royalties, so you can price competitively and increase profit margins.
- Dedicated support: Tier 1 resellers get account management and onboarding assistance to help with client success.
- Strong reseller community: Join a network of experts, partners, and support channels for collaboration and insights.
Pipedrive’s program is a solid choice because it gives you the flexibility and resources to expand your services while selling a top-rated CRM.
6. FreshBooks partner program
FreshBooks is already a go-to accounting solution for businesses and accountants, making it an easy sell. With over 10,000 partners in the reseller program, you’ll join a successful network of resellers promoting a well-established SaaS product.
If you’re an agency, consultant, or business professional, this program lets you offer a trusted financial tool to your clients while generating revenue.
The perks are not limited to:
- Strong commissions: Earn on both initial sign-ups and recurring subscription payments.
- Trusted software: FreshBooks simplifies invoicing, expense tracking, and financial reporting, making it a top choice for businesses.
- Exclusive partner perks: Access co-branded marketing materials and in-depth training resources.
- Partner portal access: Easily track your leads, sales, and commissions in one place.
FreshBooks is a great option if you’re looking to resell a powerful accounting tool with ongoing earning potential.
7. Wix partner program
Wix is one of the most popular website builders, making it easy to design and launch client sites without coding knowledge. The partner program is perfect for freelancers, web designers, and creative agencies who want to create and manage websites for clients while earning commissions.
If you build websites professionally, this program gives you the tools to grow your business and boost your revenue. Plus, you can brand Wix with reselling tools and earn commissions from client subscriptions.
The key benefits include:
- Zero upfront costs: No hidden fees to join the program.
- Solid commissions: Earn from every client subscription.
- Dedicated partner dashboard: Manage clients, track sales, and handle billing all in one place.
- Premium support and training: Access exclusive resources to help you scale your business.
If you want to offer professional web design services with a seamless platform, Wix’s partner program makes building, managing, and earning easy!
8. ActiveCampaign SaaS reseller program
The ActiveCampaign SaaS reseller program is a great opportunity for agencies and consultants to offer powerful marketing automation tools while earning solid commissions.
If you want to expand your services and bring more value to your clients, this program has much to offer. Getting started is simple. Just sign up and go through a smooth onboarding process with help from a dedicated team.
As a partner, you’ll get access to sales and marketing support to attract and manage clients, plus certification opportunities to boost your credibility and expertise.
The earning potential is good, and you have two flexible revenue options:
- Discounts of 25-55% on ActiveCampaign plans are based on the number of accounts you manage.
- Lifetime commissions of 20-30% on client subscriptions, ensuring steady, recurring income.
With ActiveCampaign’s reseller program, you’re offering a high-value marketing solution while building a profitable revenue stream for your business.
9. GetResponse partner program
The GetResponse partner program is designed for marketing agencies, consultants, freelancers, and software houses looking to offer their clients top-tier email and marketing automation solutions. With premium tools, dedicated support, and generous rewards, this program helps partners scale their businesses while delivering real value.
You can get started with a dedicated partner manager guiding you every step of the way. Also, access sales and product training, plus a Partner Certification Program to boost credibility. Unlock co-marketing opportunities and Market Development Funds to expand your reach.
The earning potential is also lucrative. You can get 40-50% off GetResponse plans, allowing you to offer competitive pricing. Due to high profit margins, you can also resell powerful marketing solutions while keeping more revenue. Scale your business with exclusive partner perks and priority support.
10. Reply.io reseller program
The Reply.io white-label reseller program lets businesses and agencies offer a powerful AI-driven sales automation platform under their own brand. It’s the perfect opportunity for those looking to expand their services and generate recurring revenue.
With full white-label customization, you can add your own logo, brand colors, custom domain, and even tweak the platform’s UI to match your business identity. While Reply.io continuously enhances the product and handles support, you get to deliver a top-tier sales automation solution to your clients.
Here are the perks it offers:
- Complete brand ownership: Fully customizable, from visuals to domain.
- Industry-leading AI automation: Offer one of the best AI-driven sales tools available.
- Comprehensive onboarding & training: Get the knowledge and support to succeed.
- Marketing and tech support: Dedicated assistance to help you scale.
With Reply.io’s white-label program, you’re not just reselling software. You’re building your own sales automation brand without the development hassle!
Choosing the right VAR program
Not all VAR programs are the same. Choosing the right one can make or break your business. The key? Find a program that adds value while keeping your profits high. Here's what to look for:
- Strong product: Pick a software or service that businesses already trust. For example, LiveChat is a top-rated customer support tool companies rely on daily. Reselling a high-demand product makes your job easier.
- Customization and add-ons: A great VAR program should let you offer extra services. Can you bundle in installation, setup, or consulting? The more value you add, the more you can charge.
- Recurring revenue: One-time sales are fine, but subscription-based commissions are better. Programs like LiveChat’s reseller program let you earn a share of monthly client payments, not just a one-time fee.
- Training and support: You don’t want to be left figuring things out alone. Look for a program that offers partner training, marketing materials, and technical support to help you succeed.
- Easy integration: The best VAR programs should fit into your existing services. Pick a program that complements your work if you already offer IT support, CRM solutions, or customer service tools.
Become the Value Added Reseller
Join our Solution Program and offer our communication products to your customers.
Transition of VARs to MSPs
The value-added reseller (VAR) model is evolving. Businesses no longer want a product with a few extra services. They need ongoing support, automation, and seamless integration. That’s where managed service providers (MSPs) come in.
What’s the difference?
A VAR is involved in hardware and software sales with some added services like installation, training, or customization. But after the sale? The customer is on their own.
An MSP, on the other hand, delivers continuous services. Instead of a one-time transaction, MSPs provide ongoing support, monitoring, and management, usually through a subscription model.
Why the shift?
Businesses now expect scalability, security, and reliability without hiring in-house IT teams. MSPs fill that gap by offering:
- Proactive IT management (not just break-fix solutions)
- Cloud-based services instead of just on-premise software
- Subscription-based pricing for predictable costs
If you’re a VAR, transitioning to an MSP model can boost your revenue and create long-term customer relationships. Instead of a single sale, you get recurring revenue from ongoing services like
- Software updates and maintenance
- Cybersecurity, compliance, and service contracts
- Cloud hosting, automation, and technical support with customized solutions.
VARs-to-MSPs transition isn’t just a trend. It’s the future. If you still rely on one-time sales, now’s the time to pivot. The demand for managed services is growing, and businesses are ready to pay for continuous value, not just a product.
Over to you
Value-added reseller enhances the customer experience by bundling software with expert services. Instead of just selling a product, they provide real solutions through setup, customization, or ongoing support. This approach helps businesses get more value while resellers build long-term relationships and recurring revenue.
If you’re looking for a strong VAR opportunity, the Text Solution Program is a great choice. With LiveChat, you’re not just reselling a chat tool but offering a complete customer support solution. You can add integration services, training, and consulting, making your offer even more valuable.
In today’s market, simply selling software isn’t enough. Businesses want expert guidance and full-service solutions. That’s where VARs thrive. Choosing the right program and adding value can turn one-time sales into long-term, profitable partnerships and repeat business!
