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Acquiring clients and closing deals isn't easy and requires careful planning. One of the most important parts of this process is the agency pitch deck. It's an amazing way to showcase your products and services to your target audience and leave a lasting impression.
However, creating the perfect agency pitch deck isn't as straightforward as it seems. You have to compile everything about your business in just 10 to 15 slides, ensuring that each one delivers value without overwhelming the end clients.
From defining your unique selling propositions to case studies and pricing models, every slide must serve a purpose.
If all this sounds nerve-wracking, don't freak out! We are going to walk you through the steps to create the perfect agency pitch deck, its benefits, and examples. So, let's start!
What is an agency pitch deck?
Typically, an agency pitch deck is a presentation that agencies use to display their services, products, and expertise in front of potential clients. You can also showcase your past successes to prove that you are the best fit for the job and earn their trust.
The purpose is to convince prospects to hire you and stay with you long-term so both parties can benefit from the partnership.
For instance, a marketing agency can rely on a pitch deck to highlight its expertise in digital advertising, content creation, and branding. They may include client testimonials, case studies, and performance metrics to show them how their strategies have helped businesses grow in the digital era.
How to create an agency pitch deck: step-by-step guide
Do you know that 47% of agencies say the lack of new sales is the main issue preventing their growth? Meanwhile, 29% of agencies think their top challenge is differentiating themselves from other marketing firms. If you are in similar situations, you should create an agency pitch deck to stand out. Here are the steps for that:
Get to know your client
Before you start structuring your agency pitch deck, you should have a detailed understanding of your target client. You should know what challenges your clients are facing and how your services can help resolve them quickly.
In addition, you must understand their future goals to add an effective plan in the pitch deck that further tempts them to use your services.
Do a discovery call
For this, do an initial discovery call, which is your first opportunity to get all the desired information. Make sure to frame all your questions in such a way that allows clients to open up without making them feel as if they are being interrogated. Need some examples? Here are a few:
“Can you tell me the biggest challenges you are facing in your business, and we can plan things accordingly?”
This will give you a heads-up about what areas need improvement so you can tailor your pitch deck accordingly.
“What are your competitors, and what do you think they are doing better than you?”
Once you are aware of what you are competing against, you can then build your strategy wisely and make efforts to position your brand better than others.
“What marketing channels have you used in the past? Can you tell which channel brings the most results?”
When you ask this question, you will get an idea of what channels resonate better with the client's audience and make the most out of them to reach more people.
Clearly define your objectives
Now that you have gathered enough data about your client, you shouldn't keep them in a box. Instead, use all those insights to set clear objectives, aka the things you will achieve for your prospects. Some good examples are:
- Increase organic foot traffic on your website
- Find long-tail keywords that help you rank well and enhance your visibility
- Optimize landing pages and impactful CTAs to convert clicks into leads
Add them to your agency pitch deck to tell your clients that you are capable enough and truly invested in helping them achieve success. The following are a few tips that you should follow in this regard:
- Set clear and measurable goals
- Don't make vague claims; rather, mention actionable and data-driven targets like helping increase your business foot traffic by 30%
- Properly mention how you will achieve those goals to build trust
Here's an example:
Let's suppose you are going to pitch to a SaaS company that needs help with use acquisition and retention. You shouldn't just say that “we will help you grow your user base” but make the objectives sound more practical and specific, such as:
- Goal: Boost your customer retention rate by 20%.
- How: Implement a personalized email marketing strategy to engage existing users and reduce overall churn.
- Proof: Show a study where you've helped a previous client who was facing the same situation to testify your claims.
Personalize the pitch
If you think you can land the perfect client by just writing a high-level yet generic plan that can be easily found on search engines, then you are wrong.
Personalization goes a long way, especially when you are creating your agency pitch deck.
Clients want to know that you truly understand their business, industry, and specific pain points. That's why a one-size-fits-all approach won't impress them. So, tailor your pitch for each client by following these suggestions:
- Businesses often spend a lot of time and budget on their branding, and seeing that you've been mindful of that can really please them. So, firstly, add the colors, logo, and tone of your client's brand to your pitch deck to make it stand out.
- Address them with their name so the pitch doesn't seem generic and gives the impression that you are interested in a partnership.
- Add positive reviews or testimonials that you've gotten from your previous satisfied clients to solidify your claims.
Introduce your team
Once you have hooked your client into reading the startup pitch deck, you should make them stay longer. For this, you can introduce your team, the people who will be behind all the magic that you are promising to bring to the business.
Mention the names of your key team members along with their position in your agency.
If there are some awards, recognitions, and certifications for either the agency or any particular member, don't shy away from highlighting them in your pitch deck. This ensures the client that they are getting a talented team onboard that can help their business grow and stay ahead of competitors.
Add case studies and explain your marketing strategy
Another important tip you must follow when creating an agency pitch deck is to add case studies. Why? Well, clients and investors don't just need words; they demand examples of real-world success.
So, you should carefully select a few case studies that closely align with the client you are pitching to. Give details about each case study, like who the client was, what challenges they faced, and how you helped them.
Other than that, you should give the client a peek into your marketing strategy. For instance, tell them what services you are going to offer, how much money it'll need, and the results they can expect.
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Tell about your pricing
Be very honest and upfront about the pricing and packages you offer. Make sure the clients truly understand what they are paying for and the value you'll receive in return.
Whether it's a flat fee, hourly rate, or tiered package, you need to clearly explain how the pricing works. If applicable, it's better to offer multiple pricing options so you can accommodate different budgets.
Incorporate a call-to-action (CTA)
After explaining all your unique selling points, you should incorporate a catchy CTA in the successful agency pitch deck to guide your clients through the steps they should take.
However, before that, you should remind your audience of all the benefits of collaborating with your business. Once done, encourage prospects to either fill out the leads form or book a consultation.
You can also place QR codes or contact details, making it easy for them to reach out to you. If possible, highlight any time-specific discounts or offers for immediate action.
Keep things concise and crisp
It's advisable to keep your winning pitch deck concise yet crisp to ensure your message is clear and engaging. Here are some tips that you should follow in this regard:
- Stick to just 10 to 15 slides, and don't overwhelm the audience
- Avoid large blocks of text and use short bullet points when necessary to make the content easy to skim
- Add infographics, graphs, charts, and images to communicate complex information
Agency pitch deck best practices
Now that you are aware of the steps to create an agency pitch deck, you must master the given best practices to make sure your pitch captures attention and leaves a lasting impression on target clients:
Have a fantastic start
The starting lines or slide is your chance to capture attention. It decides whether the client is going to scroll through the pitch or skip it.
Therefore, you should make it as unique and captivating as possible. For instance, you can add a visual image or use an industry-specific statistic that attracts clients and increases the overall interaction rate.
Make it mobile-friendly
Nowadays, almost every other person has a mobile phone to access the internet. Statistics reveal that there are approximately 4.88 billion smartphone users worldwide, making up about 60.42% of the global population.
One of the best practices for agency pitch decks is to make your pitch mobile-friendly. This is because most clients read pitch decks on the go.
If yours is optimized for mobile, it eliminates the need to squint or zoom in to read the text, hence improving the reading experience.
Add interactive elements
The average adult's attention span has greatly reduced to 8.25 seconds, which is really short. To ensure that your agency pitch deck gets the time it deserves, it's time to step away from traditional PowerPoint presentations and experiment with interactive elements.
For instance, you can add elements like clickable tabs, sliders, and calculators to engage the client. You may also embed videos, such as a client testimonial video or a case study, to make your pitch different from competitors.
In fact, one study suggests that interactive content encourages around 41% more people to scroll all the way down to the deck or presentation. They also spend 21% more time reading it compared to pitches without interactive elements.
Try storytelling
One of the best ways to make your agency pitch deck shine is through storytelling. This old yet effective technique unfolds a story as the client scrolls through the presentation. This can turn the pitch into a memorable and relatable experience, increasing your chances of winning the client's trust.
Agency pitch deck templates and examples
If you are struggling to create an agency pitch deck for your agency, we have compiled a list of pitch decks from top-notch agencies that they've used to gain new clients. Here are some of them:
Vertigo 6
The Vertigo 6 is a PR and marketing agency that designed this best pitch deck to showcase their expertise, services, and successful campaigns. When we look at the overall format, it's quite structured, with the introduction slide carrying a visual along with the agency name and the tagline “PR & Marketing Agency Deck.” The second slide is the index that gives clients an overview of all the chapters and topics listed in the pitch deck.
Most of the pitch revolves around the agency's business model, such as what services it offers and how it helps bring results for your business. Instead of just stuffing text here and there, it uses visuals and infographics to improve the readability of the content. You can see a slide with the “Best Agency in Europe” title, showing that the agency has won some rewards and recognitions.
The section named “Customer Content of 2021” presents their past campaigns, while some other images give a visual overview of all past projects to the target client. What's truly impressive is that each slide of the best agency pitch deck is properly labeled and has consistent colors that align with their brand identity.
The 95
The 95 is a full-service agency that offers everything from marketing to creative branding and business development strategies in one place. If you seek versatility, their pitch deck will not disappoint you.
The first slide gives a small peek into what the business has to offer, and the next slide, titled “Who we are,” introduces the agency's mission and values to the client. Then, you can see sections like “Our Work” and “Services List” that guide the target audience on the type of projects the agency can handle.
Besides services, a dedicated part covers “Print and Label Services,” highlighting the agency's specialization in branding and packaging. Testimonials are there in the pitch deck to testify all their claims, along with the names of their previous clients, such as Coca-Cola and Footlocker.
You can learn from both these agency pitch decks to how to shape your own pitch to get new clients onboard.
Templates
Some other templates that you can look at to create your pitch deck are given:
Hex agency presentation template
The first option on the list is this Hex Agency Presentation Template, which features different sections for introduction, services, and pricing. The best part is that it allows you to close the pitch with a catchy CTA and contact details for further communication with the client.
You can edit the template to suit your needs and business requirements. You may add your agency name and also try incorporating some interactive elements.
For instance, you can add pop-ups that provide additional information about your agency without overwhelming the client. Other than that, you can also experiment with 3D characters and video links that breathe life into your pitch deck so the client gets excited to scroll down.
Mobile Development Agency Presentation Template
If you build custom mobile apps for different companies or are just a social media agency busy developing some other digital solutions, you cannot go wrong with this Mobile Development Agency Pitch Deck.
Featuring a subtle yellow and grey combination, this pitch deck has a variety of sections that allow you to show your expertise in the best way possible. You can customize it to introduce your team, outline services, and walk potential clients through your workflows.
In the " About Us " section, share your mission statement and a brief history of your agency to inform clients of what you bring to the table. This concise yet crisp data, combined with the sleek and professional look of the template, makes your pitch appear visually engaging.
How to present agency pitch deck?
Struggling to find the best way to present your agency pitch deck? With the following tips, this task becomes a breeze for you:
In-person
If you have a team of potential clients visiting your agency, you should follow these suggestions to make sure your deck pitch presentation goes smoothly:
- Select a distraction-free area, probably your agency's meeting room or some other area where there's little to no noise. Make sure there's plenty of light coming in to uplift the overall atmosphere.
- Test your device, either laptop or projector, where you are going to present beforehand to avoid any issues midway.
- Rehearse your presentation multiple times to ensure a smooth flow and good confidence while delivering it.
- Engage the clients by maintaining eye contact, using natural hand movements, and incorporating storytelling elements.
Online
In case the pitch deck presentation is scheduled online, you must adhere to the following tips:
- Firstly, choose a reliable video conferencing platform, whether Zoom, Microsoft Teams, or Google Meet.
- Thoroughly test your microphone, camera, and internet connection to make sure no technical issues halt your presentation.
- Use a top-quality microphone so the voice is delivered clearly.
- Maintain proper lighting and wear professional attire to create a polished look.
- Don't be too fast; maintain a steady phase and properly explain each point to the client.
- Encourage interaction by asking questions or creating polls. If possible, also record the whole presentation so attendees can review it later before making a final decision.
Whether you present your agency pitch deck online or offline, you should be open to questions from clients. Don't dismiss their concerns or rush through your responses; instead, address their concerns with a thoughtful answer. This shows that you have full confidence in your services and also builds trust among potential prospects.
Benefits of agency pitch decks
If you are still wondering whether to create an agency pitch deck, here are some potential benefits that can surely convince you:
- Create a professional image: One of the most important benefits of standout agency pitch decks is that they help make a professional image of your agency. When you create a pitch deck, it gives off an impression that you are well aware of how to represent your services in the best way, which significantly enhances your credibility and professionalism.
- Simplifies value proposition: An agency pitch deck also simplifies your whole business value proposition. Instead of large blocks of texts and long verbal sessions sharing how you are the best, it explains details in a concise and visually appealing manner. There are images, infographics, and videos that make the whole presentation digestible and also memorable.
- Increase conversion: If you haven't been able to secure some quality leads until now, a compelling pitch deck is going to change that. How? Well, a properly structured pitch deck not only advertises your services but also discusses the client's pain points. They get convinced that you are the right partner for their business and invest in your agency, which increases the overall conversion rate and revenue.
- Better client engagement: To build lasting relationships with your clients, you should engage them throughout the sales cycle. An agency pitch deck is a great help in this regard. Instead of just one side discussion where many questions remain unanswered and satisfaction is quite low, it allows you to interact directly with clients. They ask questions and also discuss case studies that create a collaborative environment and maintain pleasant work relationships.
Conclusion
An agency pitch deck is a powerful marketing tool that distinguishes you from competitors and helps you get new potential clients. The Solution Program is ideal if you are looking for a reliable platform or program for easy client communication and onboarding.
It provides marketing agencies, freelance developers, and IT companies with a ton of customer service products, along with demos on how to make the most out of them.
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